Business
SB&G and GB Group extend part
SB&G and GB Group extend part.
About this update from Gb Group Plc
[{"type":"text","content":"\n RNS Number : 3414E GB Group PLC 18 December 2009 \n \n\n\n\n\n\n\nEmbargoed until 7.00 a.m.\n\n\n18 December 2009\n\n\n\n\n\nGB Group\nSky Betting and Gaming and GB Group extend winning partnership\n~ number one online gaming company invests in identity management solution to prepare itself for rapid growth ~\nSky Betting and Gaming (SB&G) has renewed its exclusive agreement with leading identity management specialist GB Group for a further three years. The online gaming company, which is part of the Sky family, has signed a six figure deal to utilise GB Group's URU and ID3 technology.\nThe online gaming sector is currently experiencing exponential growth due to the mass adoption of the internet as a tool for communicating, playing and paying. SB&G wanted to be in a good position to capitalise on this growth so needed an identity management solution which was robust and flexible, but ultimately scalable. Being part of the Sky brand means social responsibility is paramount to SB&G and ensuring a responsible approach to all aspects of its operations is taken very seriously, not just from a compliance standpoint but to ensure that protection of their customers and customer experience reflects the best of industry standards. \n\"Our decision to extend our partnership with GB Group was taken after an exhaustive review of the market, said Andrew Poole, head of social responsibility and compliance at SB&G. \"We have been impressed with URU over the last three years, but we needed to ensure it was still the best in the market. After some research we found that GB still offers the most comprehensive ID and age verification solution available today. Not only does it help us ensure compliance with regulation, but it has streamlined our registration process, which ultimately improves the experience for our customers.\"\n\"Identity management isn't just about compliance, it's about knowing your customer, said Richard Law, CEO at GB Group. \"With GB Group, Sky Betting and Gaming can be confident they have a complete picture of all their customers, helping them to understand the wants and needs of each individual and interact accordingly. Online ...