Business
GBG launches GBG Go: the all-in-one identity platform
GBG, the leading expert in global identity and location tech, has launched GBG Go, an all-in-one identity platform for fast, easy and safe business growth. GBG Go delivers global coverage, comprehensive capabilities and user-friendly configuration to optimise every genuine customer interaction.
About this update from Gb Group Plc
[{"type":"text","content":"GBG Go helps businesses connect with more genuine customers worldwide","length":69,"tagName":"p"},{"type":"text","content":"LONDON, April 1, 2025 /PRNewswire/ -- GBG, the leading expert in global identity and location tech, has launched GBG Go, an all-in-one identity platform for fast, easy and safe business growth. GBG Go delivers global coverage, comprehensive capabilities and user-friendly configuration to optimise every genuine customer interaction.","length":338,"tagName":"p"},{"type":"text","content":""As businesses face increasing fraud levels, accelerating end-user expectations and a dynamic regulatory landscape, they need to optimise the conversion of genuine identities at onboarding and beyond without increasing technical complexity," said Gus Tomlinson, Managing Director - Identity Fraud at GBG. ","length":314,"tagName":"p"},{"type":"text","content":""At GBG, we help every business in the world connect safely with every genuine identity in the world. With the launch of our real-time intelligent identity platform, GBG Go, we are empowering businesses to accept more genuine customers and optimise their ROI while minimising fraud, tailoring customer journeys and meeting regulatory requirements – all in one user-friendly platform." ","length":394,"tagName":"p"},{"type":"text","content":"GBG Go: Fast, easy and safe business growth","length":43,"tagName":"p"},{"type":"text","content":"In a digital economy, businesses need to balance customer experience and growth with protection against fraud. As Preethi Janardhanan, VP Client Solutions at Rapid Finance, a GBG customer, said: "In today's world, our customers are looking for a fast, seamless experience, but we need to be able to balance that with both risk mitigation as well as fraud prevention. As a small business lender, knowing who we are lending to is critical, but we also need to be able to this without creating friction that turns our customers away to competition."","length":560,"tagName":"p"},{"type":"text","content":"Now, with the launch of the GBG Go platform, businesses can connect to over 80 global identity and fraud protection modules, through a single API and easily deploy ready-made or customised customer journeys to get to market faster without added complexity.","length":256,"tagName":"p"},{"type":"text","content":"The ...