Business
GB Group services reselected by Betfair
GB Group services reselected by Betfair.
About this update from Gb Group Plc
[{"type":"text","content":"\n \nRNS Number : 8163M GB Group PLC 23 August 2011 \n \n\nPress Release\n \n \nGB Group's ID Verification services reselected by Betfair\nGB Group is re-contracted by World's largest betting exchange as it expands globally\n \nLONDON - 23 August 2011 - GB Group, a global leading Identity Management business, has been reselected by Betfair, one of the World's largest international online sports betting providers, as it continues with its growth strategies to reach into global markets. GB Group has been working with Betfair since 2004 and the new contract will see Betfair continue to use GB Group's URU and ID3 Check identity verification technologies. \n \nGB Group's innovative data matching technology, URU and ID3 Check, secures the highest possible match rates for clients. Most organisations already collect enough information on their customers to verify their identity at the very first point of engagement. Holding data on forename, surname and address provides enough information for URU and ID3 Check to positively identify more than 85% of customers with no further requirement for ID documents.\n \nAs one of the busiest Internet sites globally, Betfair relies heavily on the most advanced technology to help its system cope with more than 12,000 transactions per minute at peak times - 99.9% of which are processed in less than one second. Established in 2000 in London, Betfair currently has more than three million registered customers placing over five million bets a day.\n \n\"We have an ambitious global business strategy and need to be confident the technology we use will be able to handle transactions across borders with different compliance regulations - all the while ensuring our customers have a seamless online betting experience,\" says Matthew Hill, Relationship Manager at Betfair.\n \nHill continues, \"After an assessment of the market, we took the decision to extend our relationship with GB Group, as from a price and verification ability perspective, and more importantly from a regulatory point of view, it currently delivers the service we require. GB Group's web-based identity verification technology enables our professional advisors to instantly verify the identities of our customers online, in accordance with the JMLSG Guidance* - a vital part of our bu...