Business
BFI contract
BFI contract.
About this update from Gb Group Plc
[{"type":"text","content":"\n RNS Number : 5446I GB Group PLC 15 March 2010 \n \n\nPress release \n \nBFI premieres Identity Management business, GB Group\n \n~ GB Group brought in to manage the marketing and database strategy for one of the world's greatest collections of film and television ~\n \nLONDON - 15 March 2010 - The BFI (British Film Institute), Britain's national cultural organisation for film, has awarded Identity Management business GB Group (GB) a contract to underpin its customer relationship marketing and database strategy.\nUnder this deal, GB will consolidate all of the BFI's member and customer databases into a Single Customer View (SCV) database, enabling the BFI to better understand and manage its audiences. In today's digital world, understanding customers is a vital requirement for all businesses and organisations particularly those who, like the BFI, deal with a wealth of information. From proving an identity at registration for regulated business, through to understanding the needs of its customers, the comprehension of audience and customer profiles has never before played such a pivotal role in business - and today it is one of the key measures of any organisation. The information from the SCV database will then be made available to its marketing team in a secure and easily accessible format, to enable further promotion of the BFI's work locally and abroad. \n \nThe complexity and diversity of this consolidation presented the BFI with special challenges. With thousands of pieces of information available across the organisation presented on multiple platforms, the BFI needed a technology solution that was innovative and which could be implemented quickly and seamlessly. \n \nGB's SCV solution, currently being rolled out, allows the BFI to interrogate data, run queries and analysis and make campaign selections, so that it is better able to understand the needs and habits of its members and customers. This in turn will radically improve the BFI's marketing campaign response rates, generate additional revenue as a result of more accurate information and grow its audience and member base. It will also enable the BFI to automate the majority of its internal information processes, which was a key requirement.\n \n\"We have a lot of disparate data sources around the organisation but...