Business
Agreement with Pure Holiday H
Agreement with Pure Holiday H.
About this update from Gb Group Plc
[{"type":"text","content":"\n RNS Number : 0752T GB Group PLC 22 September 2010 \n \n\n \n When You Go on Holiday, Leave the Fraudster Behind\n~ GB Group and Pure Holiday Homes signs deal that aims to put an end to holiday woes ~\n \nLONDON - 22 September 2010 - The UK's National Fraud Authority (NFA) is currently estimating annual fraud losses to be in excess of £3.5 billion within the travel sector - a large part of which is identity fraud.\n\nA recent survey by GetSafeOnline.org and travel organisation ABTA on online travel sites revealed that as many as 30% of people fail to confirm the authenticity of their travel providers. Almost a quarter do not check if the website they are using is secure and 36% say they do not track their card payments after making a booking. \n \nTo combat the problem of online travel fraud, Identity Management experts GB Group has signed a deal with holiday rental company, Pure Holiday Homes to ensure the summer holidays do not turn into summer nightmares. The deal, which will see Pure Holiday Homes implement GB Group's identity verification solution URU, means customers can book holidays with confidence, knowing the people they deal with and the property they are booking do actually exist.\n \nPowered by GB Group's award winning ID3 technology, URU helps businesses sign-up new customers faster and more effectively than any other ID verification solution on the market. By integrating URU onto its website, Pure Holiday Homes will verify holiday home owners when they register to advertise their property on the site and confirm they are who they say they are - and as a result give holidaymakers greater peace of mind. \n \nPure Holiday Homes will be the first holiday letting company in the UK to mitigate the risk to the customer through the use of ID Verification services. Generally landlords do not undergo any vetting prior to placing their holiday homes online for rent; hence this sector is an attractive market for identity fraudsters.\n \nSean Collins, CEO of Pure Holiday Homes says, \"Up until now companies have been treating the symptoms and not the actual cause when it comes to protecting consumers from online travel fraud, through additional services like travel insurance. Our aim is to take the risk away from the customer and tackle the route of the problem. We have bee...