Business
Strategic Media Partnership with Liga Premier FMF
Gana Media Group plc, through its subsidiary Estadio Deportes, has entered into a strategic media partnership with Liga Premier FMF, a prominent Mexican football league. This collaboration will involve developing and distributing extensive football content, including live match broadcasts of "Lunes Premier" fixtures and coverage of the 2025-2026 season finals across Serie A and Serie B. The partnership aims to enhance Estadio Deportes' position as a scaled sports media platform in Mexico, integrating media, content, and betting operations to capture value across the sports engagement lifecycle, particularly in the growing Mexican iGaming market, which is expected to benefit from the upcoming 2026 FIFA World Cup co-hosted by Mexico. Disclaimer*
About this update from Gana Media Group Plc
[{"type":"text","content":"\n\n30 March 2026\n \nGana Media Group plc\n(\"GANA\" or \"the Company\")\n \nStrategic Media Partnership with Liga Premier FMF\n \nGana Media Group (\"GANA\"), the 100% owner of Estadio Deportes, today announces a strategic media partnership between Estadio Deportes and Liga Premier FMF, one of Mexico's leading football leagues. The agreement establishes a comprehensive content and distribution collaboration designed to expand the league's media presence and deepen fan engagement across digital and broadcast channels.\n \nUnder the agreement, Estadio Deportes will work alongside Liga Premier FMF to develop and distribute a wide range of football content, including live match coverage, editorial programming and digital media formats. The partnership positions Estadio Deportes as a key media platform supporting the growth and visibility of Mexico's lower football divisions.\n \nContent Development and Distribution\nThe collaboration will include:\n \n· Live match broadcasts, including the traditional \"Lunes Premier\" fixtures; \n· Coverage of the 2025-2026 season finals across Serie A and Serie B; \n· Production of exclusive editorial and digital content; \n· Social media distribution, including highlights, short-form content and behind-the-scenes access; and \n· Development of dedicated platforms, including Liga Premier TV and Liga Premier Radio. \n \nThe agreement strengthens Estadio Deportes' position as a scaled sports media platform within the Mexican market, with the ability to deliver consistent, high-quality football content to a growing audience.\n \nStrategic Positioning within a Vertically Integrated Ecosystem\nThis partnership enhances the existing vertically integrated sports media and gaming ecosystem, where Estadio Deportes and its content platform will scale the Mexican Liga Premier as a premium media asset while also driving direct fan monetisation through the Estadio Gana betting operation.\n \nThe integration of media, content and betting infrastructure enables Gana to capture value across the full lifecycle of sports engagement, from audience acquisition through t...