Business
New off-portal partnership
New off-portal partnership.
About this update from Gana Media Group Plc
[{"type":"text","content":"\n Mobile Streams plc\n06 August 2007\n\n\n\nPrivate Media Group and Mobile Streams Announce Exclusive Global Off-Portal\nMobile Partnership\n\n\n\n\n\nBARCELONA, SPAIN and NEW YORK, NY- August 6, 2007 -- Private Media Group, Inc.\n(NASDAQ: PRVT), a global leader in adult entertainment, and Mobile Streams, the\npremier global mobile music and media provider, today announced the two\ncompanies have entered into an exclusive global partnership to distribute\nPrivate's premium adult content through Mobile Streams platform for off-portal\nmobile services.\n\n\n\nUnder the terms of the agreement, Private's content will be sold to consumers\nvia Mobile Streams' proprietary Vuesia technology platform. The Private content\nwill be marketed through the Company's multiple distribution platforms including\nwww.private.com, magazines and DVDs, as well as using mobile search engines\nwhich are rapidly being deployed by mobile network operators.\n\n\n\n'Private has always been at the forefront in leveraging new media platforms for\ndistribution of its content,' stated Peter Cohen, COO of Private Media Group. '\nThe partnership with Mobile Streams demonstrates our ongoing commitment to\nfurther maximize the Private global brand.'\n\n\n\nThe agreement includes access to Private's proprietary content library. Mobile\nStreams will use its Vuesia platform to manage the bidding on relevant keywords\nand present Private's content in mobile search results. Vuesia is integrated\ninto all major search engines, including Google, Yahoo and Microsoft.\n\n\n\n 'We are delighted to widen our existing on portal partnership with Private to\ninclude direct to consumer channels,' stated Simon Buckingham, CEO of Mobile\nStreams. 'Combining Private's high quality content with Mobile Streams'\ntechnology and distribution creates an exciting and market leading exclusive\nrange of premium branded content services for consumers around the world.'\n\n\n\n'We believe there will be strong growth for off portal delivery of content,'\ncontinued Peter Cohen. 'This partnership will facilitate our ability to maximize\nrevenues in this strategic area of wireless content distribution.'\n\n\n\nThe first joint off-portal services are initially being launched in Europe, with\nother territories to follow during the course of 2007.\n\n\n\nAbout Mobile Streams\n\nMobile Streams is a...