Business
Mobile Internet Services Laun
Mobile Internet Services Laun.
About this update from Gana Media Group Plc
[{"type":"text","content":"\n RNS Number : 0622Y Mobile Streams plc 27 August 2009 \n \n\nMobile Streams Plc (the 'Company')\n\nPortfolio of New Mobile Internet Services Launched in Argentina\n \nLondon - 27 August 2009 - Mobile Streams, the mobile content retailer, announces today that it has launched a portfolio of subscription-based content clubs in Argentina. The Company's portfolio now exceeds more than a dozen content channels that offer a variety of different subscription services. The suite of mobile internet services includes sports, games, music, jokes, love tips, fashion and beauty, celebrities, horoscopes, tarot, IQ tests and religion. \n\nAll mobile phone users in Argentina on the three local network operators - Movistar, Claro and Personal - can subscribe to these services via Mobile Streams' '2323' text short code and the local www.Ringtones.com web and mobile internet site. Subscribers to these services receive daily text messages on their chosen topic. They also receive access to regular exclusive and free of charge mobile media downloads such as ringtones, wallpapers and games as an incentive to stay subscribed to the services.\n\nAs well as marketing its own services directly to local consumers, Mobile Streams has also signed and recently launched services with two media companies - a TV station and a major music label. These companies market and run their own SMS subscription services in Argentina using the Mobile Streams technology platform. Mobile Streams also licenses a managed mobile internet service package to other third parties including site hosting, content, billing, marketing tools and analytics. \n\nPedro Rosillo, Senior Vice President, Latin America at Mobile Streams commented: 'Since launching our first mobile internet service earlier this year, we have analyzed the service trends and optimized our subsequent offerings based on the initial data from the customer behaviour and feedback. We are now increasing and expanding our marketing campaigns to include media such as local cable television and magazines as well as digital marketing through social networks and search engines.'\n\nSimon Buckingham, CEO of Mobile Streams ...