Business
Launch of Optimized Version o
Launch of Optimized Version o.
About this update from Gana Media Group Plc
[{"type":"text","content":"\n RNS Number : 1496A Mobile Streams plc 27 January 2011 \n \n\n \n \nMobile Streams plc\n \nLaunch of Mobile and Smartphone Optimized Version of Appitalism \n \nLondon - (AIM: MOS) - 27 January 2011 - Mobile Streams announces today that it has launched a version of its Appitalism.com website that is optimized for more than 5000 different makes and models of mobile and smartphone devices from around the world including those from Apple, Android, BlackBerry, Nokia and many others. \n \nEffective immediately, visitors to Appitalism.com on mobile devices will be automatically recognized and served the mobile optimized version of the website. Mobile users can also access the mobile website using Appitalism's customized short domain name app.sm which was ordered from the San Marino Internet agency to save mobile users from having to type in the full Appitalism domain name on their device keypad enabling even faster access to the service whilst on the move.\n \nAppitalism detects the type of mobile device being used and automatically simplifies the user experience by showing only content compatible with that specific device. After completing their purchases, Appitalism customers have single click access to their apps and content straight from their App Cloud.\n\nSimon Buckingham, CEO of Mobile Streams and Chief Appitalist commented: \"Given that a significant portion of the traffic to the Appitalism.com website already comes from mobile and smartphone browsers, we're sure that the user-friendly format of the mobile version will be a big hit with Appitalism users. Being device and platform agnostic is a central part of the Appitalism proposition and we are therefore pleased that the mobile version of the website supports.\"\n \nUsing a feature and content rich eCommerce site such as Appitalism on the small screen of a mobile device or smartphone requires a different user experience to that best suited to users accessing the service on a PC or laptop screen. As well as the user interface, the mobile version optimizes the technical aspects of the Appitalism site to enable faster mobile browsing, by for example, minimizing use of web technology components that do not render quickly or well on mobile devices. \n \nThe mobile version of the Appitalism site is dynamically and automatically synchr...