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Gamelancer Media Produces Third Campaign with Canadian Banking Institution on TikTok
Growing on the success of the first two campaigns, one of Canada's largest Financial Institutions...
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[{"type":"text","content":"Gamelancer Media Produces Third Campaign with Canadian Banking Institution on TikTokGrowing on the success of the first two campaigns, one of Canada's largest Financial Institutions & Gamelancer Media team up again to target financial literacy in the 12-24-year-old demographic, utilizing the Gamelancer TikTok network to drive new depositorsTORONTO, ON / ACCESSWIRE / March 13, 2023 / Gamelancer Media Corp. (CSE:GMNG)(OTCQB:GAMGF)(FRA:P93) (\"Gamelancer\" or the \"Company\") a leading media-production and entertainment company that creates custom video content for brands, is pleased to announce that it has teamed up with one of Canada's largest financial institutions for the third installation in an engagement utilizing Gamelancer's TikTok network to create conversations about financial literacy amongst GenZ and young Millennials. As with the first campaign, original content production will again be created by Gamelancer's production arm, JoyBox Media. The campaign, which is currently in production, will launch across Gamelancer Media's extensive owned and operated TikTok network and broadcast to over 31 million Gen Z and Millennial followers, with geo-location to Canada. The activation is slated to be released in two parts, with initial launch scheduled for late April and the second in August. Each part of the six-figure campaign will run for an eight-week period. Gamelancer Media announced on July 12, 2022 that the creative process had begun on the initial financial literacy campaign, which officially launched in November, 2022. The original campaign featured short-form video content curated to equip Gamelancer Media's predominantly Gen Z audience with the right information to make informed decisions around opening their first checking accounts, choosing the right credit card, and other personal financial choices. The campaign was geo-located to Canada when broadcast and content was filmed with Gen Z creators and influencers from the Vancouver area. The ongoing success of the initial activation led to growth in the category, allowing Gamelancer to expand the financial literacy series to include creative plus distribution designed to engage new depositors.The Gamelancer creative plus distribution strategy has proven a powerful tool to engage and transact with Canadians on TikTok. The financial institution has increased its bu...