Business
Gamelancer Media Joins Forces With 10 PM Curfew to Deliver Brands Enhanced Media Reach
TORONTO, ON / ACCESSWIRE / July 24, 2023 / Gamelancer Media Corp. (TSX:GMNG)(OTCQB:GAMGF)(F...
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[{"type":"text","content":"Gamelancer Media Joins Forces With 10 PM Curfew to Deliver Brands Enhanced Media ReachTORONTO, ON / ACCESSWIRE / July 24, 2023 / Gamelancer Media Corp. (TSX:GMNG)(OTCQB:GAMGF)(FRA:P93) (\"Gamelancer\" or the \"Company\") a leading digital media, entertainment, production, and distribution company, finalized its Joint Venture (JV) agreement with female, lifestyle, and beauty company, 10 PM Curfew. The collaboration provides each company unparalleled access to the other's media inventory and audiences. 10 PM Curfew boasts extensive female, fashion, beauty, and lifestyle audiences, where Gamelancer focuses on global gaming audiences, which are predominantly male. With more than 51 million followers, 2 billion monthly views, and the 27th most liked handle on TikTok, 10 PM Curfew makes the ideal partner to Gamelancer, which boasts over 41 million followers, 2 billion monthly views, and the largest gaming network on TikTok. The collaboration creates an exclusive audience of over 92 million followers with over 4 billion monthly views.Fair distribution of proceeds is established in this mutually beneficial partnership, with a 70/30 split in favour of the acting agent in each specific deal. The 'agent' represents either Gamelancer or 10 PM Curfew, depending upon which network the campaign is executed on for each activation. Leveraging the entire network size as a launch pad, the duo intends to introduce intellectual property (IP), podcasts, original series, e-commerce, and apps to drive additional monetization and revenue growth. As stated in a recent sales commentary published by Echelon on April 12, 2023, followers are conservatively appraised within the range of $5 and $7.50[1] each, resulting in a network value estimated between $460 million to $690 million CAD, considering the combined network size of 92 million followers.Expanding the combined media reach across two distinctly unique audiences provides Gamelancer and 10 PM Curfew the ability to offer enhanced opportunities to brands, agencies, and creators seeking to increase the scope of each campaign across specific demographics. The evolution of the network empowers the companies to foster authentic connections and provide clients access to an exclusive audience of over 92 million Gen Z and young Millennials. The complementary demographic within each network sets the foundation ...