Business
HanesBrands and G-III Apparel Group Announce Licensing Agreement for Champion and C9 Champion Outerwear
WINSTON-SALEM, N.C.--(BUSINESS WIRE)-- HanesBrands, a global leader in iconic apparel brands, and G-III Apparel Group, Ltd., a global leader in fashion,
About this update from G-iii Apparel Group, Ltd.
[{"type":"text","content":" WINSTON-SALEM, N.C.--(BUSINESS WIRE)--\nHanesBrands, a global leader in iconic apparel brands, and G-III Apparel Group, Ltd., a global leader in fashion, today announced they have entered into a strategic multi-year license agreement for the design, production and distribution of outerwear for the Champion and C9 Champion brands in North America, including exploring opportunities across Champion’s global network as a key partner.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230907631417/en/\n“We are thrilled to work with G-III’s team of world-class experts in expanding and elevating iconic brands, making them a powerful partner as we grow Champion globally,” said Vanessa LeFebvre, President, Global Activewear. “G-III’s proven track record in category expansion and their best-in-class global infrastructure will enable us to reach a wider consumer base who already are, or will soon become, loyal to the Champion brand for generations. Champion is an inspirational lifestyle brand born from sport with a vision to be defined not by what we make, but by what we do. This partnership creates a significant opportunity to leverage G-III’s expertise in the outerwear category and their diversified distribution network, which will enable us to extend our offerings and support the brand’s lifestyle proposition.”\n\n\n“We are excited to welcome Champion, an iconic American brand that is rooted in sports and an active lifestyle, to our portfolio of over 30 globally recognized brands,” said Jeffrey Goldfarb, Executive Vice President of G-III Apparel Group, Ltd. “Our vision is to build on the brand’s legacy and create quality heritage pieces which complement and enhance Champion’s principles of self-expression. This license aligns perfectly with G-III's core competencies in outerwear, is a strong complement to our other brands, and will fit seamlessly into our already well-developed outerwear divisions and global network.”\n\n\nABOUT CHAMPION® ATHLETICWEAR and C9:\n\n\nSince 1919, Champion has offered a full line of innovative athletic apparel for men and women, including activewear, sweats, tees, sports bras, team uniforms, footwear and accessories. Today, as a lifestyle brand born from sport, Champion uses innovative design and state-of-the-art product testing to ensure uncompro...