Business
DKNY Unveils New Iteration Of Its Iconic Logo, Reimagined As An NFT, For Charity
NEW YORK, Aug. 30, 2021 /PRNewswire/ -- DKNY has played with digital innovation and modern design for over 30 years. From becoming one of the first fashion
About this update from G-iii Apparel Group, Ltd.
[{"type":"text","content":"NEW YORK, Aug. 30, 2021 /PRNewswire/ -- DKNY has played with digital innovation and modern design for over 30 years. From becoming one of the first fashion brands to utilize e-commerce in the late 90s, to the viral DKNY PR Twitter account, and the creation of several style-focused mobile apps, it is only natural for DKNY to move beyond the bounds of the physical world and into a purely digital space for the launch of its new brand logo as a non-fungible token (NFT). To highlight the launch, DKNY will auction its very first NFT featuring the new logo to benefit the American Nurses Foundation and along with it—a fashion industry first—the opportunity to own a piece of one-of-a-kind iconography from one of the world's most globally recognized brands.\nThis new logo is inspired by the brand's iconic mural that lived for over a decade on Houston Street in New York City and captures 'the City that Never Sleeps' in all of its fast-paced glory using the power of artificial intelligence. Within this original work, the city's instantly recognizable landmarks come alive at exhilarating and dizzying speed alongside a soundscape of news reports, nostalgic radio voiceovers, and testimonials on what makes New York City the center of the universe.\nWhether it's a walk through the mesmerizing lights of Times Square, a bike ride down a busy avenue, or a jog through the East River Greenway, the city and its people are always in perpetual motion and are often a blur for those standing still. The DKNY logo NFT is a tribute to this fast-moving spirit and the brand's hometown—a place that continues to provide unlimited inspiration and potential.\n\"We are excited for DKNY to launch our new logo through this art form. The digital art highlights the brand's strong bond with New York City in a way that is uniquely our own and pushes the brand into this digital space with our first NFT.\"— Jeffrey Goldfarb, Executive Vice President of G-III Apparel Group, parent company of DKNY\nThe NFT was created in partnership with Paris-based art collective Obvious, the same group of artists behind the first ever A.I.-generated artwork sold at a major auction house. Obvious has been ahead of the curve within the digital art and NFT revolution, working with the latest models of deep learning to explore the creative potential of artificial intelligence. \n\"To us, A.I. ...