Business
Frontdoor Survey: Smart Home Technology Revolutionizes Home Management for Today’s Homeowners
MEMPHIS, Tenn.--(BUSINESS WIRE)-- The American dream of home ownership is evolving with the integration of smart home technology, as revealed by recent
About this update from Frontdoor, Inc.
[{"type":"text","content":" MEMPHIS, Tenn.--(BUSINESS WIRE)--\nThe American dream of home ownership is evolving with the integration of smart home technology, as revealed by recent consumer survey data from Frontdoor, Inc.\n\n\nThe survey, which focused on home repair and technology trends, showed 94 percent of homeowners consider themselves early adopters of new technology, making it evident that smart home products are a prominent feature in American households.\n\n\nYet, for all the ways homeowners need and want to adapt to home technology, the survey showed they also need, want and appreciate access to skilled tradesmen for what needs to get done around the house – especially since 84% of homeowners tend to avoid household repairs.\n\n\n“The survey showed how homeowners are turning to tech to source and find their ‘roster’ of essential help around the house,” said Kathy Collins, Frontdoor’s chief brand officer. “We’ve seen that firsthand with the tremendous response to the Frontdoor app, giving homeowners real time video access to our Experts for help with home repair or maintenance issues.”\n\n\nKey Survey Findings on Smart Home Adoption:\n\n\n\nAcross all demographics, homeowners agree (63%) that technology can facilitate better connections with contractors, streamlining the process of household repairs and maintenance.\n\n\n\nApproximately two-thirds (61%) of homeowners currently own a smart home device, with Gen Z and Baby Boomers leading the charge. Notably, 87% of Gen Zers and 77% of Baby Boomers currently own smart home tech, compared to 61% overall.\n\n\n\nBoth Gen Z and Baby Boomers, the two generations most likely to own smart home products, overwhelmingly agree that this technology has made their home life better across all responses. Three-fifths of Gen Z show particular enthusiasm in appreciating the helpfulness (71%) and time-savings (70%) of smart home tech.\n\n\n\nSmart home products have proven most beneficial in aiding home management tasks for Gen Z homeowners. Seventy-one percent (71%) find them helpful in keeping track of scheduled repairs and maintenance (compared to 33% overall), and 67% use them to manage their homes while they are away (compared to 32% overall).\n\n\n\nFor Baby Boomers, the most helpful smart home elements include being alerted to potentially unseen problems in their home (49% compared to 32% overall) and the ...