Frontdoor names Kathy Collins as Senior Vice President, Chief Marketing Officer

About this update from Frontdoor, Inc.

[{"type":"text","content":" MEMPHIS, Tenn.--(BUSINESS WIRE)--\nFrontdoor, Inc. (NASDAQ: FTDR), the nation’s leading provider of home service plans, today announced that Kathy Collins has joined the company as senior vice president and chief marketing officer.\n\nCollins is an accomplished leader with a proven track record for driving growth, innovation and operational excellence. She has broad experience across all facets of marketing. Collins has driven strategic marketing and branding initiatives for national brands across multiple industries, including financial services, insurance, retail, and consumer goods, memberships and services.\n\n“Kathy brings a powerful combination of experience, insights and energy to our team,” said Cobb. “She is passionate about developing brand positioning that is grounded in research and speaks to the heart of what consumers value most, implementing bold and innovative strategies to drive growth, and building lasting relationships with customers.”\n\nMost recently, Collins served as chief sales and marketing officer for G.E.H.A., Inc., where she led marketing, new client acquisition, member loyalty, sales and communication for the $5B medical benefits provider. In addition to holding executive officer roles with Massage Envy, where she was responsible for brand, innovation and marketing, Collins’ career also includes 12 years with H&R Block, where she served as chief marketing and strategy officer, leading corporate strategy, product development and retail client experience.\n\nShe is a member of the board of directors for American Enterprise, Inc., a mutual insurance holding company.\n\nCollins holds an undergraduate degree in business and marketing from Kansas State University and is a graduate of Arizona State University where she earned her MBA.\n\nAbout Frontdoor\n\nFrontdoor is a company that’s obsessed with taking the hassle out of owning a home. With services powered by people and enabled by technology, it is the parent company of four home service plan brands: American Home Shield, HSA, Landmark and OneGuard, as well as ProConnect, an on-demand membership service for home repairs and maintenance, and Streem, a technology company that enables businesses to serve customers through an enhanced augmented reality, computer vision and machine learning platform. Frontdoor serves 2.2 million customers across the U.S. th...

More updates from Frontdoor, Inc.