Business
American Home Shield Brings Back Rachel Dratch for Year Two of Campaign
Comedienne Rachel Dratch again stars as Warrantina, the mystical character who senses the positive energy of a home warranty and the new video chat with an
About this update from Frontdoor, Inc.
[{"type":"text","content":"\nComedienne Rachel Dratch again stars as Warrantina, the mystical character who senses the positive energy of a home warranty and the new video chat with an Expert.\n\n MEMPHIS, Tenn.--(BUSINESS WIRE)--\nFrontdoor, Inc. (NASDAQ: FTDR), the parent company of American Home Shield, the nation’s leading provider of home warranties, announced the second year of its marketing campaign featuring comedienne Rachel Dratch as Warrantina.\n\n“The spirit and magic that Warrantina brings to American Home Shield and the warranty conversation stands out in a unique and special way,” said Kathy Collins, Frontdoor, Inc.’s Chief Revenue Officer. “We couldn’t be more excited to partner with Rachel for a second year in a row and bring a new depth to Warrantina. We also get to show off video chat with live repair Experts so our members can experience help with home fixes over the phone,” Collins said.\n\nWhile the campaign continues to educate homeowners about the value of a home warranty, the ability to video chat with an Expert is new for this year’s campaign. Members of select AHS plans, at no additional cost, can now connect with an experienced Expert in real-time through the AHS app, for help with plumbing, electrical, HVAC, and appliance issues. Since video chat launched on February 27, nearly 20% of members doing a video chat have been able to solve their problem right over the phone or the Expert provided the information needed for the homeowner to do the repair or maintenance themselves, saving time and money.\n\n“Stepping back into Warrantina’s clogs and bangles with American Home Shield for a second year has been super fun,” said Rachel Dratch. “Last year when we created this character together with the team at Fallon, it was all about an introduction to who she was and what she valued—warranties, obviously. But this year, we’ve been able to dig a bit deeper, show her in home situations with families, and introduce some new ways to help customers. It’s been fun to expand her world and, I mean, who doesn’t want to be turned into a doll?”\n\nDratch brings the video chat experience to life through one new spot called “Ancient Manual.” Airing on broadcast and digital channels, the 30-second ad captures the helpfulness of AHS Experts in solving homeowners’ repair and maintenance problems. Other creative assets emphasize the value of a home wa...