Business
Freshworks Summer ‘22 Product Launch Helps Companies Power Smarter Conversations
Freshworks expands its unified customer record architecture with the addition of Freshchat, helping support agents, marketers and sales teams engage
About this update from Freshworks Inc.
[{"type":"text","content":" Freshworks expands its unified customer record architecture with the addition of Freshchat, helping support agents, marketers and sales teams engage customers across multiple messaging channels in a single platformSAN MATEO, Calif., July 20, 2022 (GLOBE NEWSWIRE) -- Freshworks Inc., (NASDAQ: FRSH), a software company empowering the people who power business, today announced its Summer ‘22 Product Launch – a collection of customer and employee engagement innovations to power smarter conversations everywhere. Now available in Freshworks Summer '22 Product Launch – Freshchat™AI bot-assisted conversational messaging joins Freshmarketer™ and Freshsales™ on the Freshworks’ unified customer record architecture. This collection improves customer engagement by unifying messaging channels on a single platform for more intelligent and more productive interactions between customers and employees. “The better you know your customers, the more you will delight them, and the faster they will come back for more,” said Prakash Ramamurthy, Chief Product Officer at Freshworks. “Conversational engagement is at the heart of customer interactions and Freshworks delivers a powerful data platform across sales, marketing and support so customers and employees can have smarter, faster conversations.” The Freshworks Summer ‘22 Product Launch is designed to make work easier, more productive and more delightful, with automation that is easy to use and fast to implement through AI that is natively built-in, not bolted on. Major product updates over the last six months include: Modern Messaging and Customer Engagement: powered by Freshchat Enhanced Unified Customer Record (UCR) brings together Freshmarketer, Freshsales and Freshchat to equip agents with complete customer context across support, sales, and marketing teams. What was first announced in April as an e-commerce solution for Shopify merchants is available now for all companies and segments. Pre-built Freshchat playbooks help agents get chatbots up and running faster on their messaging channels of choice, including Instagram, WhatsApp, Apple Business Chat, and SMS. Customer Relationship Management for e-commerce: powered by Freshmarketer Freshmarketer for Shopify packages marketing automation, multichannel campaigns, and conversational marketing (via live chat and bots). Equipped with Shopify-specif...