Business
Freshpet Announces Updates to its Board of Directors
Lauri Kien Kotcher to join Freshpet Board of Directors Current Director Lawrence Coben to retire to refresh Board and improve Board diversity SECAUCUS, N.J.,

About this update from Freshpet, Inc.
[{"type":"text","content":"Lauri Kien Kotcher to join Freshpet Board of Directors Current Director Lawrence Coben to retire to refresh Board and improve Board diversity SECAUCUS, N.J., April 10, 2024 (GLOBE NEWSWIRE) -- Freshpet, Inc. (“Freshpet” or the “Company”) (Nasdaq: FRPT) today announced updates to its Board of Directors (the “Board”). As part of the Board’s ongoing refreshment process, Lawrence S. Coben, Ph.D. has announced his retirement, effective April 8, 2024, and Lauri Kien Kotcher has been appointed to the Company’s Board, effective April 9, 2024. Ms. Kien Kotcher will replace Dr. Coben on the Board’s Nominating and Governance Committee. Ms. Kien Kotcher brings over three decades of operational and leadership experience at high-growth consumer companies. Her experience includes serving as Chief Executive Officer of quip, The Shade Store, and Hello Products, as well as Chief Marketing Officer of Godiva Chocolatier. Walter N. George, Chairman of Freshpet, said, “We are thrilled to welcome Lauri to Freshpet’s Board of Directors. She has a strong track record of growing and scaling businesses from early stage to over $5 billion in revenue, and we believe her expertise will provide valuable perspective to the Board and management team as Freshpet continues to scale.” Mr. George added, “On behalf of our Board of Directors and management team, I would like to thank Larry for all his contributions during his tenure as a director. He has been a member of our Board since Freshpet’s IPO in 2014 and we have sincerely appreciated his keen business insights and commitment to strong corporate governance.” “I have admired Freshpet for pioneering the fresh pet food category in the U.S. and I am very pleased to join the Board,” said Ms. Kien Kotcher. “I see a tremendous opportunity for future growth and I look forward to contributing to its success and supporting Freshpet’s leadership team as they execute on their strategy and create long-term value for shareholders.” “It has been an honor to serve on Freshpet’s Board for the last 10 years and I am incredibly proud of what we have been able to accomplish,” said Dr. Coben. “I believe now is a good time for me to step down in order to refresh the Board and continue to improve upon the director diversity. I am confident in Lauri’s ability to fill my role with her leadership experience and demonstrated track reco...