Business
Frasers Group and MAP Active expand partnership
Frasers Group and MAP Active expand partnership.
About this update from Frasers Group Plc
[{"type":"text","content":"\n\nFrasers Group and MAP Active expand partnership to launch Sports Direct stores across new markets in southeast Asia and India\n \n24th March 2025 - Frasers Group plc (\"Frasers\" or \"The Group\") announces the expansion of its existing partnership with MAP Active - leading sports, fashion and distributor operator in south Asia - to launch Sports Direct in five new markets, unlocking ambitious growth plans to open over 350 stores in the region long-term.\n \nLeveraging Sports Direct's leading sporting goods proposition and own brands, the Group will utilise MAP Active's infrastructure, local expertise and distributed brands to position Sports Direct as the premier sports retailer in the region.\n \nWith support from Frasers Group's major brand partners, this expansion will set a new benchmark for the sports retail sector in these markets. This latest strategic partnership between Frasers Group and MAP Active will see Sports Direct expand further into Indonesia, as well as enter India, the Philippines, Thailand, Vietnam and Cambodia.\n \nMichael Murray, CEO of Frasers Group said: \"We're excited to announce further expansion of our successful partnership with MAP Active to five dynamic new markets where we see potential for long-term growth. Building on Sports Direct's proven sports retail proposition and MAP Active's market expertise, we look forward to growing our footprint and offering best-in-class brands to consumers in the region.\"\n \nV.P. Sharma, Group CEO of PT Mitra Adiperkasa Tbk said, \"We are proud to deepen our partnership with Frasers Group, leveraging our extensive retail network and outstanding service to bring Sports Direct's world-class offerings to customers across southern Asia. Our shared vision for excellence in sports retail will enable us to create immersive brand experiences, drive engagement, and set new standards for the industry in this vibrant region.\"\n- ENDS -\n \n\n\n\n\nFRASERS GROUP PLC\n\n\n\n\n\n\n\nRobert Palmer, Company Secretary\nLEI: 213800JEGHHEAXIJDX34\n\n\nT. 0344 245 9200\nE. [email protected]\n\n\n\n\n \n\n\n\n\n\n\n\nChris Wootton, Chief Financial Officer\n\n\nT. 0344 245 9200\nE. [email protected]\n\n\n\n\nRosie Oddy, Brunswick Group, PR Advisors\n\n\nT. 07734 861279\nE. [email protected]\n\n\n\n\nKathleen Gl...