Business
TUBI ANNOUNCES FIRST-TO-MARKET PLANNING INTEGRATIONS AND PARTNERSHIPS AT TUBI CONNECT
New Integrations with VideoAmp's Planning Tool, LiveRamp TV Activation and Comscore Audience Measurement, Plus Introduction of Pause Ads – Allow Brands to Tap
About this update from Fox Corporation
[{"type":"text","content":"New Integrations with VideoAmp's Planning Tool, LiveRamp TV Activation and Comscore Audience Measurement, Plus Introduction of Pause Ads – Allow Brands to Tap into Tubi's Unique and Growing Audience\nNEW YORK, March 23, 2023 /PRNewswire/ -- Tubi (www.tubi.tv), Fox Corporation's (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today announced new first-to-market planning tools and partnerships at Tubi Connect, an event in New York City bringing together advertisers to take a deep dive into how Tubi is connecting diverse stories, brands and data with the right audiences. The new integrations enable brands to capitalize on Tubi's rapidly growing and highly engaged audience through more informed planning decisions, identity solutions and flexible currency options ahead of Upfront season.\nTubi's new first-to-market solutions include integrations with VideoAmp's Premium Video Planning Tool and LiveRamp TV Activation for forecasting and planning investments, as well as partnerships with Comscore and VideoAmp to offer more choices for advertisers on how they measure audiences for their campaigns. Additionally, Tubi is expanding the success of its Sponsorship and Total Takeover formats with the addition of Pause Ads to the suite of products available to buyers.\n\"Tubi is the largest and fastest-growing free ad-supported TV streaming service in the US, and we offer advertisers unique and incremental TV audiences to drive brand impact,\" said Mark Rotblat, Chief Revenue Officer at Tubi. \"We're expanding our partnerships with key industry players to make it easier than ever for buyers to transact on Tubi and deliver the seamless experience they need to effectively plan, activate and measure their campaigns.\"\nTubi's platform is built for 100% ad-supported content with no hidden paywalls or tiers and is optimized for viewership and engagement, not sign ups. Tubi has been at the forefront of implementing industry-first solutions to address buyers' needs and make it easy to transact on CTV. The Tubi Ad experience features lighter ad loads, first impression Tubi total takeovers, thematic sponsorships, award-winning Advanced Frequency Management, advanced targeting and uniquely transparent Campaign Insights along with an interoperable Certified Measurement Program.\nTubi's new planning tools, integrations and features include:\nInte...