Business
Fossil Group Selects NewStore Omnichannel Platform to Transform its Shopping Experience Globally
The lifestyle accessories company is deploying the NewStore mobile POS to modernize the retail experience across hundreds of locations in 19 countries BOSTON
About this update from Fossil Group, Inc.
[{"type":"text","content":"The lifestyle accessories company is deploying the NewStore mobile POS to modernize the retail experience across hundreds of locations in 19 countries \nBOSTON and RICHARDSON, Texas, Nov. 28, 2023 /PRNewswire/ -- NewStore, a modular, mobile-first omnichannel cloud platform for retail brands worldwide, today announced Fossil Group, Inc. (NASDAQ: FOSL) is now using the company's technology globally to reimagine the shopping experience across its Fossil, Fossil Outlet, and Watch Station stores. The lifestyle accessories company has replaced its legacy store solution with the NewStore mobile point-of-sale (mPOS), which will be live in hundreds of locations across 19 countries once the project is complete.\n\n \n \n \n \n \n \n\n \nWith NewStore, Fossil Group has put an app-powered, digitally connected retail experience in the hands of its associates, allowing them to assist and check out customers anywhere on the store floor with a mobile device.\n\"The NewStore platform is a significant leap in Fossil Group's mission to deliver a seamless and unified customer experience. Its mobility is a game-changer, allowing associates to transact everywhere the customer is shopping within the retail store,\" said Fossil Group's Robin Beighley, Vice President - North America Stores. \"The ease and consistency of the check-out experience has resulted in quick adoption by teams and stronger conversion rates. NewStore's innovative cloud-based solution establishes the foundation for rapid digital growth and optimization of our holistic customer journey.\"\nBy replacing its legacy, on-premise system with NewStore, Fossil Group has unlocked the benefits of a global, fully cloud-based POS. The company continues to implement the platform across its fleet of stores seamlessly, and deploying NewStore at new locations in the future will be almost as easy as shipping a box of smartphones.\n\"NewStore represents a significant, strategic partner for Fossil on our continued journey to invest in the retail and omnichannel experience. With its seamless integrations and intuitive mobile interface, their platform has energized our retail teams and added immediate value as we continue to move forward with our global deployment,\" added Steve Richards, Senior Vice President and Chief Information Officer, Fossil Group.\nOnce the project is complete, associates can ac...