On the afternoon of April 19, 2018, Mr. Sheng Yongjun, CEO of Fortune Valley Group, and Mr. Wang Xingwen, Chairman of Yunnan Macaeng Wine Co., Ltd. signed an M&A cooperation agreement at the China Business Group Roadshow Center.
It is reported that Fortune Valley Group plans to fund the promotion of Yunnan Macaeng wine industry to expand the Maca premium brewed beer’s market. Yunnan Maca Weng Wine Co., Ltd. sold 51% of its equity and became a subsidiary company of Fortune Valley Group. The two parties will work together to structure the premium brew’s market and jointly build the Macaon brewing brand. This will be a deep integration of the transformation and upgrading of traditional wine enterprises with the aid of capital, serving as the wings for the rise of traditional wine enterprises.
Yunnan Macaeng Wine Co., Ltd. was established in 2012. The company is located in the beautiful colorful Yunnan, the district of Kunming Xishan. The company is committed to the development of Maca’s nutritious wine series product and has more than 1,000 acres of ecological Maca planting base in Yulong Snow Mountain, Lijiang, Yunnan. In 2014, the world’s first Maca wine was successfully developed and sold well over the local and export market. Later in early 2015, the company successfully developed the world’s first Macaeng Beer using low-temperature extraction and mixed fermentation technology. At the beginning of 2016, Macaon Wine Co., Ltd. and Yunnan Qianlong Pharmaceutical Co., Ltd. worked together to launch a patented product, called “Maca Ginseng Wine”. Then in 2017, Yunnan Macaeng Wine Co., Ltd. successfully launched Maca premium brewed beer, leading the rapid development of brewed beer.