Business
Launch of myLotus app in China
Launch of myLotus app in China.
About this update from Fortis Frontier Plc
[{"type":"text","content":"\n \nRNS Number : 3282F Concepta PLC 20 February 2018 \n\n20 February 2018 \n \nConcepta plc\n(\"Concepta\" or the \"Company\") \n \nLaunch of myLotus app in China\n \nConcepta plc (AIM: CPT), the UK healthcare company and developer of a proprietary product targeted at the mobile health market with a primary focus on women's fertility, is pleased to announce that it has signed an agreement with Beijing Jiayou Ltd, (\"AppInChina\") to manage the distribution of its new myLotus app on Android systems throughout China. \n \nThe free app, which allows women to monitor and track fertility, can be used either as an individual fertility tracker or in conjunction with the myLotus monitor. \n \nThrough AppInChina, Concepta will focus on distribution of the app through the top 5 Chinese Android app stores, which between them have a market share of around 75.7%* of the Android app market. This includes Tencent's Myapp, the leading Chinese app store, which holds a 25.1%* market share of the Android app distribution coverage in China. \n \nIn addition, the myLotus app is also currently available on the Chinese iOS app store, which has a 13% smartphone market share in China. \n \nErik Henau, CEO of Concepta commented: \"The myLotus app is an extremely useful resource for women trying to conceive. Not only is it effective as a stand-alone resource, but in conjunction with our myLotus meter, it is a powerful tool to allow women with unexplained infertility to conceive naturally. It enables women who are struggling to conceive to monitor their ovulation cycle more effectively than standard home testing kits. The combination of both the app and the myLotus meter will enhance the consumer experience and the product proposition, as well as increasing awareness of the product.\"\n \n\"As the only app with a direct link to qualitative and quantitative results of a woman's personal hormone levels, it provides women with a platform to build an accurate conception diary, which will assist them and their partner during the process of conception.\" \n \n* Newzoo - \"Top 10 android app stores\" https://newzoo.com/insights/rankings/top-10-android-app-stores-china/ \n \nEnquiries:\nThe Company\nErik Henau\nCEO\nTel: +44 (0) 1234 866601\n \nSPARK Advisory Partners Limited (Nomad)\nNeil Baldwin ...