Business
First distributor agreement in China
First distributor agreement in China.
About this update from Fortis Frontier Plc
[{"type":"text","content":"\n \nRNS Number : 6619E Concepta PLC 10 May 2017 \n\n \n10 May 2017\nConcepta plc\n(\"Concepta\" or the \"Company\")\nConcepta signs first distributor agreement in China\nConcepta Plc (AIM: CPT), the pioneering UK healthcare company and developer of a proprietary platform and suite of products targeted at the personalised mobile health market with a primary focus on women's fertility and specifically unexplained infertility, is pleased to announce that it signed a distributor agreement with Beijing ThinkBrio Medical Technology Consulting Co., Ltd (''ThinkBrio'').\nThe agreement covers an initial three year period, and relates exclusively to the distribution of the myLotus range of products within LiaoNing province in China. If successful Concepta intends to seek extension of the agreement with ThinkBrio to cover further Chinese territories.\nThe CEO of ThinkBrio, Mr Liu Wei, has an extensive background in Public Relations and was previously involved with the launch of Viagra in China. These attributes, together with the strong backing of the Beijing Maternity Hospital Group, combine medical endorsement and consumer understanding to provide women in China with innovative products to help them with unexplained infertility.\nErik Henau, CEO of Concepta says: \"Mr Liu has had a lot of experience with the development of our organisation in China and, through lengthy discussions and preparations, has built up a great understanding of the need for our products and how to promote and sell them in the region. This initial agreement offers us the opportunity to evaluate our logistics chain and marketing activities. It will allow us to gather data and experience for discussions with further distributors in China down the line and will help us to fine-tune our strategy for expanding manufacturing capacity.\"\nLiu Wei, CEO of ThinkBrio says: \"The myLotus products are unique and will be a great help to many women in China. We look forward to working with Concepta to develop their presence in the Chinese infertility market. We have already conducted rigorous testing of the products prior to launch and we are now in the final stages of hospital evaluations - after which we can begin commercialisation of myLotus in China.\"\n \nEnquiries:\n \nConcepta plc\nAdam Reynolds, Chairman\nTel: +44 (0) 7785 908158\n \nSPAR...