Business
Concepta signs marketing contract in China
Concepta signs marketing contract in China.
About this update from Fortis Frontier Plc
[{"type":"text","content":"\n \nRNS Number : 9380E Concepta PLC 15 February 2018 \n\n15 February 2018 \nConcepta plc\n(\"Concepta\" or the \"Company\")\nConcepta signs contract in China to support marketing of myLotus in Chinese hospitals\n \nConcepta plc (AIM: CPT), the UK healthcare company and developer of a proprietary product targeted at the mobile health market with a primary focus on women's fertility, is pleased to announce that it has signed a marketing agreement with Wei Yi Bei Lian (Shanghai) Information Technology Co., Ltd (\"BB Link\").\nBB Link offers free WiFi to waiting rooms in 1,500 maternity hospitals across China. Concepta has developed a landing page that will be displayed when patients connect to this WiFi service. The page will give an overview of the myLotus product and a link to the Concepta website where more in depth information can be found. Initially, Concepta's landing page will be launched in a select number of hospitals, and longer term, the Company will be able to reach hundreds of thousands of women in a phased rollout, through a highly targeted marketing channel.\nConcepta's distributors will also train the doctors at these hospitals on the myLotus product, enabling them to provide further detailed information and recommendations to patients that could benefit from its use. \nErik Henau, CEO says: \"Co-operation with BB Link allows us to target the most relevant potential users of myLotus in a cost-effective way. Additionally, if women are able to read about the product prior to seeing the doctor, there is a greater scope for market penetration.\n\"BB Link has developed a sophisticated platform with metrics that permit the measurement of campaign success. We will start with a trial that will help us to refine our key messages to our consumers and to learn how the information links to the logistics of the hospital route.\n\"This is an important step in building our consumer brand in China and in working with the hospital route to market.\"\nEnquiries:\nThe Company\nErik Henau\nCEO\nTel: +44 (0) 1234 866601\n \nSPARK Advisory Partners Limited (Nomad)\nNeil Baldwin / Mark Brady\nTel: +44 (0)20 368 355\n \nNOVUM Securities Limited (Broker)\nColin Rowbury\n+44 (0) 20 7399 9400\n \nYellow Jersey (Financial PR)\nGeorgia Colkin / Joe Burgess / Katie Bairsto\nTel: +44 (0) 776 932 5254\n \nAbout Conc...