Business
Forrester’s Top 10 Emerging Technologies For 2024: GenAI, TuringBots, And IoT Security Poised To Deliver The Fastest ROI
The rapid acceleration of AI innovation has sparked a surge in advancement in other emerging technologies CAMBRIDGE, Mass.--(BUSINESS WIRE)-- According to

About this update from Forrester Research, Inc.
[{"type":"text","content":"\nThe rapid acceleration of AI innovation has sparked a surge in advancement in other emerging technologies\n\n\n CAMBRIDGE, Mass.--(BUSINESS WIRE)--\nAccording to Forrester’s (Nasdaq: FORR) The Top 10 Emerging Technologies In 2024 report, generative AI (genAI) for visual content, genAI for language, TuringBots, and IoT security are the top emerging technologies that will deliver the most immediate ROI for businesses in 2024 and beyond.\n\n\nWith new technologies emerging seemingly every day, business and technology leaders need to time those investments based on value, risk, and potential payout timelines. Forrester organizes its top emerging technologies by benefit horizon to help with these decisions.\n\n\nEmerging technologies that will offer significant benefits within the next two years:\n\n\n\nGenAI for visual content. Advanced machine learning models that generate images or video from text, audio, or video prompts, this technology will help firms generate visual content for marketing, experiences, and products.\n\n\n\n\nGenAI for language. GenAI for language is already delivering value in customer support and content creation but continues to advance at a blinding pace. It is accelerating many other technologies as it goes.\n\n\n\n\nTuringBots. Accelerated by advancements in genAI for language, these AI-powered software robots help developers build applications that deliver more than just code generation.\n\n\n\n\nIoT security. The proliferation of devices has led to an exponential explosion in security attacks, raising the importance of security for IoT devices. Vendors are competing and colliding in a rush to offer capabilities.\n\n\n\nMidterm emerging technologies that will deliver benefits in the next two to five years:\n\n\n\nAI agents. The role of autonomous workplace assistants or AI agents has expanded beyond the back office and employee assistance to customer-facing automation. These AI agents will grow increasingly sophisticated to better understand and respond to nuance and context.\n\n\n\n\nAutonomous mobility. This technology will accelerate commercial and urban transportation ecosystem collaborations to orchestrate personalized mobility experiences for both customers and businesses.\n\n\n\n\nEdge intelligence. Advanced edge intelligence capabilities such as edge machine learning are still not yet common, ev...