Business
Forrester Unveils Top 10 Emerging Technologies For 2025; AI Innovation Shifts From Experimentation To Business Imperative
Agentic AI represents the next frontier in automation, enabling systems to make decisions independently and with intent CAMBRIDGE, Mass.--(BUSINESS WIRE)--
About this update from Forrester Research, Inc.
[{"type":"text","content":"\nAgentic AI represents the next frontier in automation, enabling systems to make decisions independently and with intent\n\n CAMBRIDGE, Mass.--(BUSINESS WIRE)--\nAs generative AI evolves into agentic AI, automation becomes more sophisticated, and emerging technologies shift to large-scale deployment, firms will no longer be experimenting with AI by the end of 2025 — they will be racing to keep up with AI’s acceleration. However, given ongoing geopolitical volatility, making the right technology investment decisions will be a key lever for business growth and competitive advantage. Forrester’s (Nasdaq: FORR) research, The Top 10 Emerging Technologies In 2025, highlights new technologies that empower leaders to drive AI-led innovation while ensuring long-term resilience.\n\nThe research categorizes the top 10 emerging technologies by their impacts over short-term, mid-term, and long-term benefits horizons to help enterprises and leaders prioritize their investments. An overview of the top findings is as follows:\n\nEmerging technologies that will offer significant benefits to enterprises within the next two years by balancing AI acceleration with security needs include:\n\n\nIoT security. As cyber threats increase, IoT security technologies will be critical to strengthening defenses for critical data and connected devices. Businesses with high technology integration will see the biggest benefits from IoT security.\n\n\n\nSynthetic data. New to Forrester’s emerging technologies list this year, this technology enhances AI model training while improving trust and privacy. With regulators encouraging organizations to adopt synthetic data to minimize risk, industries including financial services, insurance, healthcare, and the public sector will benefit the most.\n\n\nMid-term emerging technologies that will deliver benefits to enterprises in the next two to five years given their real-world complexity include:\n\n\nAgentic AI. The immediate potential of this technology is increased flexibility and adaptability to automate specific business processes. Although early examples of AI agents are promising and offer autonomous decision-making, this technology still requires stronger accuracy, trust, and coordination to become mainstream.\n\n\n\nGenAI for visual content. This technology is changing the way companies create and deploy photor...