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Forrester Unveils Key Enhancements To The Forrester Wave™, An Iconic Guide For Tech Buyers
The enhanced capabilities enable buyers to make more informed purchasing decisions regarding tech and service providers CAMBRIDGE, Mass.--(BUSINESS WIRE)--
About this update from Forrester Research, Inc.
[{"type":"text","content":"\nThe enhanced capabilities enable buyers to make more informed purchasing decisions regarding tech and service providers\n\n\n CAMBRIDGE, Mass.--(BUSINESS WIRE)--\nForrester (Nasdaq: FORR) today announced key enhancements to the Forrester Wave™, a comprehensive guide for buyers evaluating technologies and services in the marketplace. Available to Forrester Decisions and Forrester Market Insights clients, the updates simplify the process of buyer selection through a new interactive experience that enables clients to shortlist vendors, conduct a side-by-side comparison of their solutions, and make purchasing decisions based on specific needs, preferences, and priorities. Additional enhancements include a simplified Wave graphic as well as greater emphasis on customer feedback.\n\n\n“For more than 20 years, our clients have relied on Forrester’s Wave reports to guide them in their technology purchases,” said Sharyn Leaver, chief research officer at Forrester. “We’ve always evaluated both quantitative and qualitative factors, including product capabilities and strategic vision, to help buyers identify strengths, weaknesses, and differentiation of vendors. Now, we’ve added in-depth customer feedback to the evaluations and a more interactive digital experience to help our clients evaluate complex markets and select vendors based on their business priorities.”\n\n\nKey enhancements to the Forrester Wave include:\n\n\n\nA simplified Wave graphic to highlight providers that demonstrate customer obsession. Forrester’s Wave graphic now puts providers into three tiers rather than four — Leader, Strong Performer, and Contender — to better showcase where they sit in a market relative to their peers and simplify the Wave’s visual design. Customer feedback representation replaces market presence to highlight the conversations Forrester has with providers’ reference customers, as well as customer feedback that Forrester collects outside of the Wave process. While other providers have moved to rely on anonymous reviews and ratings, Forrester prioritizes the human aspect of evaluations.\n\n\n\n\nAn interactive Wave digital experience to support contextual, customized results about providers. Forrester clients can use a vendor comparison tool to indicate their context — the capabilities and strategic criteria most important to them. From there, th...