Business
Forrester Unveils Forrester Decisions, A New Research Portfolio To Help Firms Achieve Business Outcomes Faster
With 15 new research services, Forrester will help firms sustain and accelerate the pace of business and digital transformation post-pandemic CAMBRIDGE,
About this update from Forrester Research, Inc.
[{"type":"text","content":"With 15 new research services, Forrester will help firms sustain and accelerate the pace of business and digital transformation post-pandemic\n\n\nCAMBRIDGE, Mass., May 3, 2021 /PRNewswire/ -- Forrester (Nasdaq: FORR) today announced Forrester Decisions, a new customer-obsessed research product portfolio designed for leaders and their teams to shorten the distance between bold vision and superior business impact. To celebrate the milestone, Forrester CEO and Chairman George F. Colony is ringing the Nasdaq opening bell virtually and announcing the launch at Forrester's B2B Summit North America, the must-attend event for B2B marketing, sales, and product leaders.\n\n \n \n\n \nThe pandemic has driven massive changes in consumer behaviors, experiences, work, technology, and business resilience, forcing firms to adapt their business strategies and accelerate the need for customer-obsessed strategies. According to Forrester, customer-obsessed organizations — those that put customers at the center of their leadership, strategy, and operations — grow revenue, profits, and employee engagement and retain customers at more than twice the rate of other firms.\nTo successfully navigate these changes, leaders require insights, best practices, and guidance steeped in customer obsession and focused on the priorities they are tackling today, such as innovating with technology, designing experiences that drive loyalty, and earning brand devotion.\n\"Today's post-pandemic world is requiring leaders to make bold decisions, chart new paths, and execute quickly,\" said George F. Colony. \"But they shouldn't have to go it alone. For over 35 years, global leaders have relied on Forrester to see around corners and understand what's next. Now, with Forrester Decisions, we will help them anticipate those market-changing trends and tackle today's priorities. This new research portfolio is transformational in how we work with and guide our clients and accelerate their growth.\"\nForrester Decisions will help executives, functional leaders, and their teams — across technology, marketing, customer experience (CX), sales, and product management — plan and pursue their most pressing initiatives for driving growth in a post-pandemic world.\nAdditionally, these new services combine Forrester's proven track record of providing objective, visionary thought leaders...