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Forrester To Recognize Return On Integration Honorees And Program Of The Year Award Winners At Its B2B Summit North America 2023
At B2B Summit, attendees will hear from award winners about how they tackled their most pressing challenges to drive growth CAMBRIDGE, Mass.--(BUSINESS
About this update from Forrester Research, Inc.
[{"type":"text","content":"\nAt B2B Summit, attendees will hear from award winners about how they tackled their most pressing challenges to drive growth\n\n\n CAMBRIDGE, Mass.--(BUSINESS WIRE)--\nForrester (Nasdaq: FORR) will recognize Cart.com, Cisco, and IBM as this year’s B2B Return On Integration (ROI) Honors winners at its B2B Summit North America, held June 5–7, 2023, in Austin, Texas, and digitally. These organizations are being showcased for aligning marketing, sales, and product functions to fast-track growth by maximizing customer value. Additionally, Forrester will celebrate B2B Program Of The Year (POY) Award winners for outstanding achievements within specific functions of marketing, sales, and product.\n\n\nB2B Summit North America is the premier event for B2B marketing, sales, and product leaders to explore new ideas, pragmatic frameworks, and compelling data to fuel their customer-obsessed growth engines. At the event, honorees will present how they have grown revenue, accelerated time to market, and launched better-integrated global campaigns — all through deliberate cross-functional alignment.\n\n\nROI Honors winners include:\n\n\n\nCart.com, the leading provider of comprehensive e-commerce solutions for retailers, gained alignment across the organization to define its go-to-market strategy. Using Forrester’s audience and campaign frameworks, the firm identified the overlap between ideal customer profiles, coordinated campaign messaging, and channel planning. As a result, the firm exceeded its revenue, gross margin, cash flow, and EBITDA goals. Join this keynote session to learn how Cart.com leveraged strategic go-to-market methodologies to focus its acquisition efforts and dramatically improve pipeline attainment.\n\n\n\n“Our teams were trying to solve individual customer acquisition goals through disparate targeting, messaging, and technology solutions,” said Katherine Chambers, VP of revenue marketing at Cart.com. “Aside from the challenges and confusion that these efforts created in the market, we were unable to effectively measure the impact of our efforts or understand where to further invest resources. To address these challenges, we worked with Forrester to create a companywide marketing framework focused on targeting and acquiring customers and redefined how we go to market as a company.”\n\n\n\nCisco is the worldwide leader in ...