Business
Forrester Introduces New Forrester Decisions Service For Technology Executives
Service helps leaders become future fit and use technology to drive business value, growth, and differentiation CAMBRIDGE, Mass., Sept. 9, 2021 /PRNewswire/
About this update from Forrester Research, Inc.
[{"type":"text","content":"Service helps leaders become future fit and use technology to drive business value, growth, and differentiation\n\n\nCAMBRIDGE, Mass., Sept. 9, 2021 /PRNewswire/ -- Forrester (Nasdaq: FORR) introduces Forrester Decisions for Technology Executives to help technology executives adapt quickly to changing business needs. This service offers bold vision research, curated tools and frameworks, and hands-on guidance to enable firms to establish future fit strategies — the ability to quickly reconfigure business structures and capabilities to meet future customer and employee needs with adaptivity, creativity, and resilience. According to Forrester, future fit firms grow 2.7x faster than their peers.\nForrester Decisions for Technology Executives — part of the Forrester Decisions research product portfolio — is designed to empower leaders and their teams to move quickly, de-risk decisions, and save time and money when tackling their most pressing priorities, including:\nDemonstrating the business value of technology. Delivering a high-performing organization. Embedding privacy and cybersecurity in the company. Optimizing tech stack and services. Enabling an insights-driven business. Evaluating and experimenting with emerging tech. Inspiring and innovating with technology.\"Two factors are straining technology leaders: a pivot to enable remote workforces and increased pressure to shift to digital business models,\" said Sharyn Leaver, SVP of research at Forrester. \"Most businesses have proven unprepared to handle these shifts, with upwards of 20% of Fortune 500 companies projected to either dissolve assets or go out of business this year. Meanwhile, only 36% of firms plan to operate IT as usual. Forrester Decisions provides the tools and guidance needed to help technology leaders and their teams adapt quickly and position themselves for long-term growth.\"\nAdditionally, Forrester Decisions offers a personalized digital experience to help users intuitively navigate and share content. Forrester Decisions for Technology Executives includes three core components to help technology leaders make progress on today's priorities and plan for the future:\n1. Bold vision research showcasing the latest insights, trends, predictions, and market forecasts to stay ahead of shifting customer and market dynamics. Examples include:\nCustomer insights. A...