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Forrester Introduces New Forrester Decisions Service For Product Management Leaders
Service helps uncover product innovation opportunities to address unmet customer needs and create standout experiences that fuel growth CAMBRIDGE, Mass., Oct.
About this update from Forrester Research, Inc.
[{"type":"text","content":"Service helps uncover product innovation opportunities to address unmet customer needs and create standout experiences that fuel growth\n\n\nCAMBRIDGE, Mass., Oct. 18, 2021 /PRNewswire/ -- Forrester (Nasdaq: FORR) today announced Forrester Decisions for Product Management, a new research service that helps product management leaders and their teams take on an expanding remit to create standout product experiences. According to Forrester, product management leaders in high-performing organizations spend a minimum of 25% of their time understanding customer needs. Forrester Decisions for Product Management offers bold vision research, curated tools and frameworks, and hands-on guidance to enhance product managers' ability to quickly and more clearly identify unmet customer needs while emphasizing a consistent, collaborative approach to managing products through their lifecycle.\n\"Today, the success of B2B organizations is increasingly dependent on the quality of their overall customer experience,\" said Sharyn Leaver, senior vice president of research at Forrester. \"As a result, product management leaders must expand their focus beyond defining required capabilities, creating a product roadmap, and ensuring their products are usable. We believe organizations that expand their view to manage the entire product experience, addressing customers' unspoken and evolving needs, continuously deliver more value. This service will help product management leaders drive growth through innovation, establish best practices for success, and improve the skills of their team members.\"\nThe service for product management leaders is part of a portfolio of 15 Forrester Decisions services designed for executives, functional leaders, and their teams — across technology, marketing, CX, sales, and product management — to empower them to move quickly, derisk decisions, and save time and money when tackling their most pressing priorities. The key priorities for product leaders include:\nDiscovering customer needs that will drive innovation. Managing the product portfolio. Implementing value-based pricing. Improving the product lifecycle process. Enabling agile product management and engineering alignment. Clarifying roles, responsibilities, and structure. Improving competencies through product manager upskilling.Additionally, Forrester Decisions offers ...