Business
Forrester Introduces New Forrester Decisions Service For B2C Marketing Executives
Service helps leaders align brand and customer experiences to inspire loyalty, grow lifetime customer value, and increase market share CAMBRIDGE, Mass., Sept.
About this update from Forrester Research, Inc.
[{"type":"text","content":"Service helps leaders align brand and customer experiences to inspire loyalty, grow lifetime customer value, and increase market share\n\n\nCAMBRIDGE, Mass., Sept. 27, 2021 /PRNewswire/ -- Forrester (Nasdaq: FORR) introduces Forrester Decisions for B2C Marketing Executives to help leaders center their marketing strategy — and their entire organization — around changing consumer needs. This new service offers bold vision research, curated tools and frameworks, and hands-on guidance to help organizations envision and execute customer-centric strategies that set their business apart and foster increased loyalty across the journey. According to Forrester, customer-obsessed organizations — those that put customers at the center of their leadership, strategy, and operations — grow revenue, profits, and employee engagement and retain customers at more than 2x the rate of other firms.\nForrester Decisions for B2C Marketing Executives is part of a portfolio of 15 research services designed for executives, functional leaders, and their teams across technology, marketing, customer experience (CX), sales, and product management. They empower leaders and their teams to move quickly, de-risk decisions, and save time and money when tackling their most pressing priorities. The priorities for the Forrester Decisions for B2C Marketing Executives service include:\nDemonstrating marketing's business value. Earning brand devotion. Championing the customer. Leading a high-performing marketing team. Modernizing marketing capabilities. Selecting and optimizing partnerships. Innovating go-to-market approaches.\"B2C marketing executives are under intense pressure to differentiate their brands and build long-term customer loyalty,\" said Sharyn Leaver, SVP of research at Forrester. \"The pandemic has accelerated this phenomenon, with higher acquisition costs forcing companies to focus on customer retention. According to Forrester's 2021 Global Marketing Survey, 49% of global B2C marketers report that customer experience will be critical to their growth strategy in the next two years, and 28% say that marketing is directly responsible for delivering a good customer experience. Many leaders struggle to operationalize this convergence, however. Forrester Decisions for B2C Marketing Executives will help leaders connect marketing and CX throughout the customer...