Forrester Introduces New Forrester Decisions Research Services To Help B2B Leaders Drive Scalable And Sustained Business Growth

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[{"type":"text","content":" AUSTIN, Texas & CAMBRIDGE, Mass.--(BUSINESS WIRE)--\nForrester (Nasdaq: FORR) today introduced two new research services, Forrester Decisions for Revenue Operations and Forrester Decisions for B2B Sales, at B2B Summit North America. Forrester Decisions for Revenue Operations is designed to help B2B leaders align internal operations that maximize customer value and drive higher revenue and profitability. This Forrester Decisions service will help leaders across marketing operations, sales operations, and revenue operations strengthen their focus on customer value creation through the integration of effective operating models across the revenue ecosystem.\n\n\nIn 2023, B2B firms are facing slower growth due to soaring costs to win customers and retain revenue, along with heightened customer expectations. Eighty-three percent of buyers are dissatisfied with their vendors in one or more areas during the buying process, according to Forrester. This extensive dissatisfaction is representative of the opportunity that vendors have in front of them to improve the buyer’s experience. Revenue leakage — the loss of earned or potential revenue due to inefficiencies across the customer lifecycle — can harm customer satisfaction and cripple company growth, especially in this environment. To rise to this moment, B2B operations leaders need to expand their remit beyond internal measures of performance such as improving team efficiency and productivity to driving customer and buyer value.\n\n\nForrester Decisions for Revenue Operations helps B2B operations leaders break down functional silos and unify revenue operations strategy to optimize customer value, including:\n\n\n\nBridging strategy and execution with integrated planning and budgeting.\n\n\n\nAligning revenue ecosystem processes and managing change.\n\n\n\nDriving actionable insights and performance measurement.\n\n\n\nEstablishing an operational data strategy advantage.\n\n\n\nDelivering value through revenue technology.\n\n\n\nMotivating performance through sales compensation.\n\n\n\nDesigning high-performing revenue operations teams.\n\n\n\nIn addition, Forrester introduced Forrester Decisions for B2B Sales to help sales executives, as well as leaders across sales enablement, revenue enablement, customer success, and channel sales, drive scalable and sustainable revenue growth. The s...

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