Business
Forrester Evolves Its Global Events Portfolio In Response To How Business Leaders Want To Learn, Connect, And Engage Today
Updated portfolio is designed to foster more peer networking and hands-on learning to help leaders turn ideas into action fast CAMBRIDGE, Mass.--(BUSINESS
About this update from Forrester Research, Inc.
[{"type":"text","content":"\nUpdated portfolio is designed to foster more peer networking and hands-on learning to help leaders turn ideas into action fast\n\n\n CAMBRIDGE, Mass.--(BUSINESS WIRE)--\nForrester (Nasdaq: FORR) today announced a strategic update to its global events portfolio, reinforcing the company’s continued commitment to delivering greater value, relevance, and flexibility to its event attendees. Building on its flagship Summits, the firm is introducing shorter, more intimate one- to one-and-a-half-day Forums that emphasize deeper engagement, more curated programming, and formats aligned with how leaders want to participate at events today.\n\n\nIntentionally sized to foster meaningful connections with customers, prospects, and sponsors, the updated portfolio gives leaders more opportunities to gain actionable insights, validate decisions, and leave with a clear path to measurable business impact.\n\n\n“We heard our event attendees loud and clear that more content isn’t the answer — relevance is,” said Tavar James, vice president of global events at Forrester. “As budgets tighten, travel becomes more selective, and leaders’ time is increasingly constrained, we’ve reexamined our events portfolio to focus on higher-impact experiences that not only offer greater flexibility but also allow leaders to attend events closer to where they live and work. Our new event format also prioritizes in-person connection and peer networking, other key pieces of feedback we received.”\n\n\nKey portfolio updates include:\n\n\n\nGreater flexibility to attend in a geographic location that’s easier to access.\n\n\n\nEnhanced peer networking and learning experiences to tackle similar challenges.\n\n\n\nNew event formats that emphasize deeper engagement and offer more curated programming, including immersive experiences, an elevated invitation-only Executive Leadership Exchange (ELE), and the Future Leaders program, to name a few.\n\n\n\nMore moments for teams to come together and collaborate on key initiatives.\n\n\n\nReimagined sponsorship packages, to be integrated into Forrester programming with a stronger emphasis on attendee engagement and thought leadership.\n\n\n\nForrester events are thoughtfully designed and curated experiences serving B2B marketing; sales; product; B2C marketing; customer experience (CX); digital business; data, AI, and analytics; tec...