Business
Forrester Announces Keynote Speakers For B2B Summit North America
Harvard University associate professor and author Sarah Elizabeth Lewis, AWS CMO Rachel Thornton will share leadership lessons to help B2B marketing, sales,
About this update from Forrester Research, Inc.
[{"type":"text","content":"Harvard University associate professor and author Sarah Elizabeth Lewis, AWS CMO Rachel Thornton will share leadership lessons to help B2B marketing, sales, and product leaders drive growth and innovation\nCAMBRIDGE, Mass., March 28, 2022 /PRNewswire/ -- Forrester (Nasdaq: FORR) today announced Sarah Elizabeth Lewis — award-winning Harvard University associate professor, art historian, and author — and Rachel Thornton — chief marketing officer for global cloud services provider Amazon Web Services (AWS) — will join B2B Summit North America as keynote speakers. Lewis will speak live at B2B Summit in Austin, Texas, Monday, May 2, about the importance of creativity in leadership development and successfully achieving business goals. Thornton, who will deliver her keynote digitally at this year's event, will tackle leadership and how B2B marketing, sales, and product leaders can best innovate and accelerate change in an evolving business landscape.\nLewis, an associate professor of history of art and architecture and African and African American studies, is the founder of the Vision & Justice Project, based on her core curriculum course at Harvard University. Author of The Rise: Creativity, the Gift of Failure, and the Search for Mastery, Lewis's forthcoming publications include Caucasian War: How Race Changed Sight in America, Vision & Justice, and Groundwork.\nThornton owns all aspects of marketing for AWS, including product marketing, field and partner marketing, customer acquisition and customer segment marketing, and global events. For her keynote, Thornton will be joined by Bob Safian, host of the critically acclaimed podcast, \"Masters of Scale: Rapid Response.\"\n\"To be successful in the years ahead, marketing, sales, and product leaders will need to utilize creativity to spark innovation and drive business expansion,\" said Lisa Riley, senior vice president of global events at Forrester. \"Throughout their respective careers, Sarah and Rachel have demonstrated how creative thinking can turn seemingly unattainable business goals into achievable ones. We look forward to having Sarah and Rachel share their experiences and insights with us at B2B Summit.\"\nTaking place May 2–4, 2022, in Austin, Texas, and digitally, B2B Summit is the premier event for B2B marketing, sales, and product leaders, with more than 100 role-based se...