Business
Forrester Announces Full Conference Agenda For Technology & Innovation North America 2023
The event is designed to empower technology leaders to maximize return on their investments and build greater resilience while learning how to leverage AI to
About this update from Forrester Research, Inc.
[{"type":"text","content":"\nThe event is designed to empower technology leaders to maximize return on their investments and build greater resilience while learning how to leverage AI to outpace the competition and accelerate their company’s growth.\n\n\n CAMBRIDGE, Mass.--(BUSINESS WIRE)--\nForrester (Nasdaq: FORR) today announced the full conference agenda for Technology & Innovation North America 2023, being held in Austin, Texas, and digitally, September 10–12, 2023. According to Forrester, companies grow faster when their technology strategy fully aligns with the business priorities that drive customer value and capture market share. However, many technology leaders are still innovating and planning in silos — missing these opportunities. As emerging technologies like generative AI, TuringBots, and conversational AI take center stage, technology leaders must act fast to assess whether these technologies can deliver value and if their businesses can navigate the associated risks.\n\n\nUsing Forrester’s latest research, best practices, and client stories, this year’s Technology & Innovation North America will empower chief information officers, chief technology officers, chief digital officers, and other technology leaders to home in on the technology strategy best suited to fuel their business growth. The event will also honor recipients of Forrester’s Technology Awards, North American companies that successfully execute customer-obsessed technology strategies to address their customers’ needs.\n\n\nNoteworthy event sessions include:\n\n\n\nAI Unleashed: Discover. Debate. Experiment. This session will dive deeper into generative AI’s role in modern organizations and how this technology is promising to reshape business operations, service delivery, and decision-making processes. Attendees can also learn how companies are scaling AI projects to capture customer value and participate in a group hackathon to discover generative AI’s capabilities in action and its limitations.\n\n\n\n\nTechnology’s Vital Role In The Customer-Obsessed Growth Engine. Learn how technology can power growth through collaboration between technology leaders and their marketing, digital, sales, product, and customer experience colleagues.\n\n\n\n\nWhy Generative AI Matters For Enterprises. In this keynote, learn how enterprises are taking advantage of technologies like generative ...