Business
Forrester Announces Full Conference Agenda For Technology & Innovation North America 2022
The in-person and digital event experience will showcase the latest research, best practices, and client stories to inspire high-performing tech executives to
About this update from Forrester Research, Inc.
[{"type":"text","content":"The in-person and digital event experience will showcase the latest research, best practices, and client stories to inspire high-performing tech executives to build adaptive enterprises that fuel growth\nCAMBRIDGE, Mass., Aug. 3, 2022 /PRNewswire/ -- Forrester (Nasdaq: FORR) today announced the full conference agenda for Technology & Innovation North America 2022 — \"Lead: Break Boundaries, Build The Future\" — being held in Austin, Texas, and digitally, September 29–30, 2022. According to Forrester, most organizations have yet to unlock the full potential of technology — only 20 percent of organizations are currently building an adaptive enterprise that can address rapid business, technology, and customer challenges. Technology & Innovation North America is designed to accelerate the abilities of tech leaders, including chief information officers, chief technology officers, and chief digital officers, so they can not only anticipate and adapt to changing business needs quickly but also shape their organizations' future growth.\nThis year's Technology & Innovation North America will explore how tech executives can empower their teams to be the architects of tomorrow's business and become an engine room of creativity that supercharges the company. In preparing for a potential recession, tech executives must also become personal coaches to adapt to a continuously changing tech landscape. The Forum will also honor recipients of Forrester's Technology Awards — North American companies that successfully execute customer-obsessed technology strategies to address rapidly changing customer needs. Customer-obsessed companies report 2.5 times higher revenue growth than their competition.\nNoteworthy event sessions include:\nResponsible And Ethical Tech Organizations Build Customer Trust. This session outlines how to develop a responsible and ethical technology strategy using efforts such as privacy by design and ethical AI to earn customer trust.The Future Of The Internet? The Metaverse, NFTs, And Web3. This panel breaks down the current state and future potential of the metaverse, NFTs, and Web3 so that organizations can know what's needed to support the next era of the internet.Get It Done With A Pragmatic Approach To Enterprise Architecture. In this session, attendees will learn how modern tech architecture leaders are overcoming enter...