Business
Forrester Announces Full Conference Agenda For Data Strategy & Insights 2023
The event will offer research and best practices to help leaders navigate generative AI’s challenges and build insights-driven strategies that fuel business
About this update from Forrester Research, Inc.
[{"type":"text","content":"\nThe event will offer research and best practices to help leaders navigate generative AI’s challenges and build insights-driven strategies that fuel business growth.\n\n\n CAMBRIDGE, Mass.--(BUSINESS WIRE)--\nForrester (Nasdaq: FORR) today announced the full conference agenda for Data Strategy & Insights 2023, being held in Austin, Texas, and digitally, September 13–14, 2023. As generative AI rapidly permeates every business domain, organizations are quickly working to unlock the technology’s creative and development potential — nearly half of US generative AI users say that generative AI tools will make them more productive at their job. While generative AI will create significant return on investment for organizations in the next two to four years, it also brings several challenges — trustworthiness, regulatory and governance issues, and a risk of harmful content creation included.\n\n\nTo help organizations navigate these challenges, Forrester analysts will share the latest research, best practices, and client stories about how to innovate with AI and analytics in a responsible and secure manner at Data Strategy & Insights. Chief information officers, chief data officers, chief analytics officers, and customer experience (CX) and marketing leaders attending this year’s Forum can also discover how to utilize modern data architectures and emerging technologies in data management to support their data and analytics strategy; how data governance increases collaboration, alignment, and trust across their organizations; and why data sharing, data security, and data understanding yield better insights-driven decision-making.\n\n\nNoteworthy event sessions include:\n\n\n\nWhy Generative AI Matters For Enterprises. In this keynote, learn how to leverage generative AI into applications and processes to drive business growth.\n\n\n\n\nDissect The Anatomy Of Decisions To Improve Your Business Health. This keynote explores how investments in data, analytics, insights, and AI all have one overarching purpose: to improve decision-making.\n\n\n\n\nData Governance Is The Foundation Of Analytics Success. In this session, data and technology leaders will learn how data governance supports and complements analytical insights, as well as increases collaboration and alignment across the organization.\n\n\n\n\nIntegrating Experience Data For Actio...