Business
Forrester Announces Full Conference Agenda For CX North America Live Virtual Experience
CX improvements drive growth through increasing customer loyalty CAMBRIDGE, Mass., May 27, 2021 /PRNewswire/ -- Forrester (Nasdaq: FORR) today announced the
About this update from Forrester Research, Inc.
[{"type":"text","content":"CX improvements drive growth through increasing customer loyalty\n\n\nCAMBRIDGE, Mass., May 27, 2021 /PRNewswire/ -- Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX North America live virtual experience to be held June 7–9, 2021. A must-attend conference that brings together customer experience (CX), B2B, and B2C marketers and analytics practitioners, this year's agenda will focus on helping businesses shape their customer journeys to drive future business growth. In addition to unveiling new research, the event will feature Leslie Odom, Jr., a Tony and Grammy Award-winning artist, and a performance by Andy Grammer, an award-winning, multiplatinum singer, songwriter, and record producer.\nExceptional customer experiences that outpace customer expectations and create differentiation for brands often require a deep transformation toward a new mindset and a new way of operating. CX North America will equip leaders with actionable advice on how to justify greater CX investment while demonstrating the value and influence of CX initiatives. According to Forrester's Customer Experience Index (CX Index™) data, when customers have a better experience, their intentions to stay with a brand longer, buy more from that brand, and recommend that brand to others all increase. In fact, brands that excel in CX increase revenue at twice the rate of brands that don't. This year's event will zero in on the art and science of leveraging data to develop a positive customer journey, how to support and enhance that journey through strategic integration with data and analytics, and how to transform business and customers' experience.\nNoteworthy sessions at CX North America include:\nThe Customer Obsession Advantage: This session will provide insight into how leaders can apply Forrester's customer-obsessed operating model to their resources, priorities, and constraints; how to build the right roadmap to customer obsession for their company; and ways to inspire employees to develop customer-obsessed habits. It Takes Hard Data And Soft Power To Ensure CX Success: This session will outline six priorities CX leaders should focus on to create a consistent, high-quality customer experience that aligns with their firm's expression of customer obsession. CX leaders who succeed at these priorities will drive customer loyalty, deliv...