Business
Forrester Announces Full Conference Agenda For CX North America 2023
The event will share actionable insights to help organizations align their customer-facing functions to increase customer retention and drive revenue growth
About this update from Forrester Research, Inc.
[{"type":"text","content":"\nThe event will share actionable insights to help organizations align their customer-facing functions to increase customer retention and drive revenue growth\n\n\n CAMBRIDGE, Mass.--(BUSINESS WIRE)--\nForrester (Nasdaq: FORR) today announced the full conference agenda for its CX North America event being held in Nashville, Tennessee, and digitally, June 13–15, 2023. Digital consumers are dictating the pace of business. To accelerate digital innovation to better meet customers’ evolving expectations, B2C organizations must align key functions — including customer experience (CX), marketing, and digital — around customer value. According to Forrester, firms with high levels of alignment across these customer-facing functions report 2.4x higher revenue growth and 2x higher growth in profitability than those with some or no alignment.\n\n\nA must-attend event for CX, marketing, and digital leaders, CX North America will showcase role-based sessions, new research, proven frameworks, and tailored guidance to help leaders build their strategies around customer value to drive revenue growth. This year’s event will also honor the winners of Forrester’s 2023 North American Customer Obsession Awards, which recognize an organization and senior executive that put customers at the center of everything they do.\n\n\nNoteworthy sessions include:\n\n\n\nSupercharge Your Customer-Obsessed Growth Engine. The business world is finally moving at the speed that digital consumers demand. This session will explore how and why aligned marketing, CX, and digital functions can pivot organizations toward greater growth.\n\n\n\n\nCustomer Obsession For When The Going Gets Tough. This session explores how investing in customer obsession helps businesses thrive in uncertain times and how defaulting to comfortable old ways of doing business opens companies to acute new risks.\n\n\n\n\nManage Brand Growth In An Economic Downturn. While seemingly counterintuitive, now is the right time to craft a marketing strategy to drive short-term and long-term profitable growth. This session will highlight tactics that CMOs are utilizing today, in a time of economic uncertainty, to spur profitable growth.\n\n\n\n\nThe Right Leader For Turbulent Times. Even leaders who have successfully stepped up their organizations over the past two years are asking if they have what it t...