Business
Forrester Announces Full Conference Agenda For CX EMEA 2023
The event will share insights and actionable advice to help CX, B2C marketing, and digital leaders increase customer retention and drive revenue growth
About this update from Forrester Research, Inc.
[{"type":"text","content":"\nThe event will share insights and actionable advice to help CX, B2C marketing, and digital leaders increase customer retention and drive revenue growth\n\n LONDON--(BUSINESS WIRE)--\nForrester (Nasdaq: FORR) today announced the full conference agenda for its CX EMEA event being held in London and digitally on 10–11 May 2023. At a time when consumer brands are bracing for strong, macro-level headwinds, including inflation, talent shortages, and supply chain issues, a lack of shared vision across the business is a challenge. The time is now for customer-facing functions to establish a shared, collective understanding of the customer that creates value for their customers and drives sustainable growth for their business. Forrester finds that companies with high levels of alignment across functions including CX, marketing, and digital report 2.4x higher revenue growth and 2x higher growth in profitability than those with either some or no alignment.\n\nFeaturing immersive experiences, keynote presentations, case studies, and dedicated role-based breakout sessions, CX EMEA 2023 will offer the latest research insights, models, and frameworks to help CX, B2C marketing, and digital leaders align on priorities that drive long-term customer loyalty. Key topics include how to build a customer-obsessed organisation; how to leverage analytics and consumer insights to prove the ROI of CX; how to accelerate a CX practice in a digital environment; and how to navigate and protect consumer privacy.\n\nAdditionally, Forrester will celebrate its 2023 EMEA Customer-Obsessed Enterprise Award winner and share how the honouree exemplifies customer obsession by putting the customer at the centre of their leadership, strategy, and operations. Attendees can also network with industry peers, experience Forrester’s CX Certification course, and attend an invitation-only executive programme, the Executive Leadership Exchange, to put the Forrester thought leadership presented at the conference into practice.\n\nNoteworthy sessions include:\n\n\nHow To Lead A Customer-Obsessed Organisation. Learn the key habits of leaders who have transformed their organisations using the key tenets of customer obsession.\n\n\nPractice Responsible Design To Drive Sustainable Value. This session will discuss why responsible design has become a business imperative and how to mi...