Business
Forrester Announces Full Conference Agenda For B2B Summit North America
The in-person and digital event experience will showcase the latest research, insights, and best practices to help B2B marketing, sales, and product leaders
About this update from Forrester Research, Inc.
[{"type":"text","content":"The in-person and digital event experience will showcase the latest research, insights, and best practices to help B2B marketing, sales, and product leaders achieve measurable results and drive revenue growth\nCAMBRIDGE, Mass., March 16, 2022 /PRNewswire/ -- Forrester (Nasdaq: FORR) today announced the full conference agenda for B2B Summit North America, being held in Austin, Texas, and digitally, May 2–4, 2022. In-person attendees can begin participating in specialized pre-event sessions, including facilitated discussions and workshops, starting Sunday, May 1.\nB2B Summit North America is the premier event for B2B marketing, sales, and product leaders to align their growth strategies with the latest research, models, and case studies — all designed with their organization's priorities in mind. In addition to new research and insights being unveiled, six-time Grammy Award-nominated band Black Pumas will perform at the event.\nIn 2022, B2B marketing leaders plan to prioritize a range of growth strategies, including delivering a more positive buying experience, pursuing new markets and new buyers, and improving productivity. According to Forrester, organizations that successfully align their revenue engine — their marketing, sales, and product functions — with their business strategy report 19% faster growth and 15% greater profitability.\nB2B Summit, with more than 100 role-based sessions, will also explore how B2B leaders can anticipate ever-changing buyer needs and drive best practices that result in top-notch customer experiences.\nNoteworthy keynotes and sessions include:\nInvest Shrewdly In Customer Obsession. Companies that are customer-obsessed — authentically and consistently putting the customer at the center of leadership, strategy, and operations — outperform their peers in all impact metrics that matter. This session will outline what customer obsession means for B2B organizations and how everyone in the organization can make the right customer-obsessed decisions every day.The CMO's Handbook For Nurturing Innovation. B2B marketing leaders must transform their organizations to fulfill their new purpose: serving as creator of organizational success. This transformation will require innovation in strategy, process, programs, and practices. This session will highlight the best practices to build and advance an organizatio...