Business
Forrester Announces Full Conference Agenda For B2B Summit EMEA 2023
The event will showcase new research and best practices to help B2B marketing, sales, and product leaders achieve growth in a competitive environment
About this update from Forrester Research, Inc.
[{"type":"text","content":"\nThe event will showcase new research and best practices to help B2B marketing, sales, and product leaders achieve growth in a competitive environment\n\n\n LONDON--(BUSINESS WIRE)--\n\nForrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit EMEA event, held in London and digitally from 9–11 October 2023. Given the current economic volatility, B2B leaders must move away from short-term goals to creating strategies that drive consistent, long-term customer and buyer value. The event will also share best practices for leveraging generative AI to transform sales and marketing.\n\n\nAt the event, B2B marketing, sales, and product leaders will explore new research, models, and insights to drive growth in a competitive market. They will learn how to improve cross-functional alignment — crucial to growth but not easy to achieve — in a changing landscape where buyer needs, economic uncertainty, and competition are unrelenting. The attendees will gain access to content to improve the efficiency and effectiveness of people, processes, and performance.\n\n\nNoteworthy keynotes and sessions include:\n\n\n\nWinning With Generative AI: Transforming Sales And Marketing. Join this keynote to learn how B2B marketing and sales leaders can use generative AI effectively and navigate its potential risks.\n\n\n\n\nIntroducing Forrester’s B2B Customer-Obsessed Growth Engine. To win customers and achieve growth, firms need a customer-obsessed growth engine that creates customer and buyer value and aligns marketing, sales, and product functions.\n\n\n\n\nIt’s About The Customer — How Marketing And Sales Integrate For Success. Buying practices and technology have changed faster than go-to-market practices, and buyers now have greater purchasing expectations. In this session, learn how to enable buyers to make purchases using digital buying signals.\n\n\n\n\nThe State Of B2B Marketing Measurement 2023. This session offers strategies for B2B marketers to align their measurement with their organisation’s growth strategies and stakeholder needs.\n\n\n\n\nGet Ready For The Age Of Cookieless Marketing. Learn how to identify and assess the impact of privacy regulation on key marketing practices, as well as new technologies that can help marketers overcome specific challenges.\n\n\n\nAdditionally, Forrester will celebrate its B2B ...