Business
Forrester Announces Full Conference Agenda For CX Summit North America 2025
The event empowers CX, digital, and marketing leaders to align their brand experience with customers’ real-time journeys, delivering a holistic experience
About this update from Forrester Research, Inc.
[{"type":"text","content":"\nThe event empowers CX, digital, and marketing leaders to align their brand experience with customers’ real-time journeys, delivering a holistic experience that drives retention and growth\n\n\n CAMBRIDGE, Mass.--(BUSINESS WIRE)--\nForrester (Nasdaq: FORR) today announced the full conference agenda for CX Summit North America, being held in Nashville, Tennessee, and digitally, June 23–26, 2025. Today’s customers expect a seamless, consistent, and personalized experience across every part of their journey, making it imperative that brands deliver a total experience. With this approach, companies can simultaneously achieve growth while also driving higher customer retention and loyalty. This year’s event theme of “The Total Experience: Your Brand, Their Journey” offers fresh insights and actionable tools to help customer experience (CX), digital, and marketing leaders optimize the entire customer relationship.\n\n\nAt CX Summit North America, attendees will access more than 100 keynote, breakout, and interactive sessions, real-world case studies, workshops, and analyst-led roundtables to learn how to tackle their biggest customer challenges, including achieving alignment across CX, marketing, and digital business functions, integrating emerging technologies into their strategy, and developing robust measurement practices to capture the total customer experience.\n\n\nNoteworthy event keynote and breakout sessions include:\n\n\n\nBrand + CX Powers Growth. This keynote will unveil Forrester’s Total Experience Score: a new measurement framework that concurrently evaluates both brand and customer experience — and surfaces the interdependencies between the two. Attendees will learn how an integrated strategy can increase revenue up to 3.5x.\n\n\n\nAdopt An Experience Mindset To Win And Retain The Distracted Consumer. In this keynote, attendees will learn why brands must adopt a total customer experience mindset to connect with consumers, enhance their experience, and drive business success.\n\n\n\nThe Network Effects Of AI Create Powerful Experiences. This keynote will examine how automation and AI augmentation can fuel impactful customer experiences and forge connections across their CX, marketing, and digital business.\n\n\n\nOptimize Tech Investments To Fuel CX Transformation. This session will highlight how to align tech purchases...