Business
Forrester Announces Full Conference Agenda For B2B Summit EMEA 2025
The event will equip B2B marketing and sales leaders with actionable insights to navigate shifting buying behaviours, harness AI, and accelerate revenue
About this update from Forrester Research, Inc.
[{"type":"text","content":"\nThe event will equip B2B marketing and sales leaders with actionable insights to navigate shifting buying behaviours, harness AI, and accelerate revenue transformation\n\n\n LONDON--(BUSINESS WIRE)--\nForrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit EMEA 2025, which will take place in London and digitally on 6–8 October 2025. B2B leaders are facing a pivotal moment amidst shifting buyer demands, rising AI influence, economic uncertainty, and evolving global regulations.\n\n\nAt B2B Summit EMEA, leaders will learn how to adapt their marketing, sales, and customer success strategies to address these dynamic changes. The event will focus on aligning cross-functional teams around customer needs, exploring generative AI’s impact on go-to-market strategies, and showcasing innovations that redefine the buying experience.\n\n\nNoteworthy keynotes include:\n\n\n\nIntroducing Buying Networks: Your Buyers’ New Reality. In this keynote, leaders will learn how generative AI and new information sources are reshaping the B2B buying process, increasing decision-making speed, and influencing larger buying groups, while also mastering strategies to address buyer dissatisfaction and complexity effectively.\n\n\n\nActivate An Adaptive Growth Strategy. This keynote session will reveal how to build a successful B2B growth strategy to activate a perpetual pattern of growth.\n\n\n\nThe Dawn Of A New B2B Sales Supercycle. This keynote session highlights a new sales supercycle driven by AI, digitisation, and ecosystems and explores new priorities for B2B teams to thrive in a transforming market.\n\n\n\nTurn GenAI Possibility Into Reality. In this keynote, leaders will learn how to prepare their organisations to harness the full potential of generative AI and build a strong foundation to adapt and scale with future AI advancements.\n\n\n\nAt the event, Forrester will celebrate its B2B Return On Integration Honours and B2B Programmes Of The Year Awards winners to recognise organisations that have had outstanding achievements in marketing and sales functions to drive revenue growth. The event will also feature tailored programmes to engage attendees in hands-on learning, including the Executive Leadership Exchange, an invitation-only programme for B2B executives; the Forrester Women’s Leadership Programme, focused on ...