Business
Forrester Announces Full Conference Agenda For B2B Summit EMEA 2024
The event will equip B2B marketing and sales leaders with actionable insights to embrace genAI and transform their revenue processes to maximise buyer value
About this update from Forrester Research, Inc.
[{"type":"text","content":"\nThe event will equip B2B marketing and sales leaders with actionable insights to embrace genAI and transform their revenue processes to maximise buyer value\n\n\n LONDON--(BUSINESS WIRE)--\nForrester (Nasdaq: FORR) today announced the full conference agenda for its B2B Summit EMEA event being held in London and digitally on October 7–9, 2024. This year, B2B marketing and sales leaders are navigating several headwinds, including economic uncertainty, shifting buyer behaviours, and evolving customer expectations.\n\n\nAt B2B Summit EMEA, marketing and sales leaders will explore new research, models, and insights to drive growth in an ever-evolving, competitive market. With modern B2B buyers controlling their own buying journeys, the event will showcase research and include interactive sessions that will help organisations align their marketing, sales, and customer success teams around buyer and customer needs, and implement revenue process transformation. Additionally, B2B leaders will learn how to optimise their go-to-market performance by harnessing human and AI capabilities.\n\n\nNoteworthy event sessions include:\n\n\n\nBeyond The Breaking Point: It’s Time For A Revenue Transformation. This keynote will reveal why customers can no longer be an afterthought to revenue strategy and detail how leaders can transform their mindsets, practices, and culture to achieve results.\n\n\n\n\nHuman + AI: Reinventing The B2B Buying Experience. In this keynote, leaders will learn how to adjust marketing and sales strategies as products and processes become more intelligent.\n\n\n\n\nAccelerate Growth With A Customer-Obsessed Strategy. This session will explore best practices for co-creating an actionable customer-obsessed growth strategy.\n\n\n\n\nThe Future Of B2B Buyer Interaction. Learn about the rapidly changing AI capabilities that are impacting B2B engagement — both good and bad.\n\n\n\n\nYour MQL Addiction Costs You Millions. In this session, leaders will learn how moving to buying groups and opportunities improves conversion rates across the revenue process, driving efficiency of marketing and sales.\n\n\n\nForrester will also celebrate its B2B Return On Integration Honours and B2B Programmes Of The Year Award winners to recognise organisations that have had outstanding achievements in marketing and sales functions to drive revenue ...