Business
Forrester Announces 2026 B2B Return On Integration Honorees And Programs Of The Year Awards Winners For North America
At B2B Summit North America, award winners will share how they fostered cross-functional alignment, prioritized customer needs, and implemented innovative
About this update from Forrester Research, Inc.
[{"type":"text","content":"\nAt B2B Summit North America, award winners will share how they fostered cross-functional alignment, prioritized customer needs, and implemented innovative best practices to deliver business success\n\n\n CAMBRIDGE, Mass.--(BUSINESS WIRE)--\nForrester (Nasdaq: FORR) will recognize Amazon Ads, Rockwell Automation, and ServiceNow as the 2026 recipients of its B2B Return On Integration (ROI) Honors at B2B Summit North America, taking place in Phoenix, April 26–29, 2026. The B2B ROI honorees are recognized for achieving outstanding alignment across marketing, sales, customer success, and product functions — the B2B growth engine — to improve customer experience and drive growth. At the event, B2B ROI honorees will participate in a keynote panel discussion to share their success stories.\n\n\nForrester will also recognize this year’s B2B Programs Of The Year (POY) Awards winners. These awards recognize excellence within marketing, sales, and product functions in areas including demand and account-based marketing (ABM), portfolio marketing and product, revenue operations, revenue enablement, and customer engagement. Winners will share their success stories during a dedicated session block.\n\n\nForrester’s 2026 B2B ROI Honors winners:\n\n\n\nAmazon Ads, a leading provider of advertising solutions, identified a growth opportunity among service-based small and midsize businesses (SMB) who felt marketing initiatives were inaccessible and too time-consuming for their team. In response, the company repositioned its value proposition around customer connection and outcomes. The “Matches Are Made” campaign brought this shift to market. As a result, Amazon Ads increased unaided awareness, improved opportunity conversion, and drove significant growth in Sponsored TV revenue among service-based advertisers.\n\n\n\n“Small and midsize businesses are facing unprecedented pressure with rising costs, tighter margins, and limited staff,” said Lucia Ying, head of Americas SMB marketing and global SMB brand at Amazon Ads. “Through a focused go-to-market strategy, we pivoted Amazon Ads to be seen as a ‘matchmaker’ between local service-based businesses and customers, helping our clients reach the right customers at the right moment.”\n\n\n\nRockwell Automation, a global leader in industrial automation and digital transformation, set a new standard for ...