Business
Forrester Announces 2025 Customer Obsession Awards Winners For North America
CIBC and a senior leader from AT&T to be honored at CX Summit North America for exemplifying customer obsession CAMBRIDGE, Mass.--(BUSINESS WIRE)-- Forrester
About this update from Forrester Research, Inc.
[{"type":"text","content":"\nCIBC and a senior leader from AT&T to be honored at CX Summit North America for exemplifying customer obsession\n\n\n CAMBRIDGE, Mass.--(BUSINESS WIRE)--\nForrester (Nasdaq: FORR) today announced Canadian Imperial Bank of Commerce (CIBC) as the recipient of its Customer-Obsessed Enterprise Award. Additionally, John Miller, vice president of consumer and retail solutions at AT&T, has been named the winner of this year’s Customer-Obsessed Leadership Award. These awards recognize organizations and senior leaders, respectively, who prioritize customers in their leadership, strategy, and operations to drive successful business outcomes. Award recipients will be honored at CX Summit North America, being held in Nashville, Tennessee, and digitally, June 23–26, 2025.\n\n\n“This year’s Customer Obsession Awards winners embody strong commitment to improving their customers’ total experience with a brand,” said Rick Parrish, vice president and research director at Forrester. “We look forward to hearing their success stories about how they put customers at the center of their strategy to drive tangible business outcomes at the event.”\n\n\nAdditional information about Forrester’s 2025 North American Customer Obsession Awards winners:\n\n\nCIBC, a leading North American financial institution, is guided by its purpose of helping to make its clients’ ambitions real and has built customer experience (CX) into its culture and platforms. The organization has also established a strong correlation between customer satisfaction, employee engagement, and business performance.\n\n\n“At CIBC, our clients are at the center of everything we do,” said Stephen Forbes, executive vice president, purpose, brand and corporate affairs, CIBC. “We’ve fostered a culture that connects employee engagement, client satisfaction, and business performance into every aspect of our organization. This approach has not only driven client satisfaction but has also been a key element of the clear momentum we have built as a bank.”\n\n\nJohn Miller, vice president of consumer and retail solutions at AT&T, is being recognized for demonstrating a leadership approach grounded in customer insights and genuine empathy. His commitment to deliver upon the AT&T brand promise has dramatically improved customer experience and brand trust metrics.\n\n\n“Through a foundation of customer...