Business
For The Earth Acquires Eco-Friendly Brand of Sunscreen in a $24B Market
For The Earth Acquires Eco-Friendly Brand of Sunscreen in a $24B Market.
About this update from For The Earth Corp.
[{"type":"text","content":"\nPHOENIX, March 27, 2019 (GLOBE NEWSWIRE) -- via Network Wire – For The Earth Corporation (the “Company” or “FTEG”) (OTCMKTS: FTEG), an emerging vertically integrated CBD producer and retailer, is excited to announce the acquisition of the “Block and Tackle” sunscreen brand (blockandtacklesunscreen.com), a branded sun care product known for its long-lasting efficacy and strong environmental record. The acquisition includes all related Block and Tackle assets and formulas.\n “We like to move on value, and we believe there is huge value in Block and Tackle,” commented FTEG CEO Nelson Grist. “The sunscreen boom isn’t talked about a whole lot, but our research suggests this is a big and growing multi-billion-dollar market. Block and Tackle is Gluten Free and environmentally friendly and has clear differentiation in the marketplace as a high-quality brand with strong marketability toward key segments of the end market.” Management notes that Block and Tackle Sunscreen is free of dangerous oxybenzone, which has already been outlawed in Hawaii (beginning in 2021) due to its destructive effects on reef life. It is also packaged for minimal environmental impact. In addition, professional Bass Master Open Tour Angler Ron Johnson, and professional fishing guide, is an avid fan and user of Block and Tackle Sunscreen. Ron Johnson-Facebook  According to recent analysis from Transparency Market Research, the global sun care market continues to show robust growth and is set to reach $24.9 billion in total sales by 2024. Mr. Grist continued, “Differentiation is everything in the sunscreen space. Block and Tackle has differentiated itself by its popularity in the fishing market and its environmentally friendly composition, packaging, and image. We strongly feel this acquisition lines up very well with our For the Earth branding image and should provide important revenue flows as we continue to emerge as a leading vertically integrated CBD producer and retailer.” About For The Earth Corporation For The Earth Corporation is an emerging integrated CBD producer and retailer in the United States. The Company is in the process of establishing a vertical framework that will extend from cultivation to extraction and production to a strategic retail footprint that in...